Category
Fashion
Scaled Restraint
Trend cluster
Category
Nunnery
Couture
A push away from edginess sees fashion take a holy, conservative turn.
4.8
Trend score
Trend
What is the Nunnery Couture trend?
Nunnery Couture: Consumers are overstimulated when it comes to scandalous clothing choices, which has sparked a revolt; as subcultures like normcore rise, the idea of clothing suitable for church is entering the everyday. A consumer preference for antithetical branding -- on either end of the spectrum -- is pushing a pious nature to the front of the runway.
Trend themes
Themes within the Nunnery Couture trend
Three behaviours holding the trend together01
Rise of Conservative Fashion
Consumers are seeking more demure and church-appropriate clothing options that depart from scandalous attire.
02
Revival of Religious Imagery
Religious and church-inspired fashion has seen a resurgence, with designers and photographers taking inspiration from religious symbology and garments.
03
Sultry and Avant-Garde Religious Fashion
Instead of traditional, covered-up garments, designers are exploring the potential of making religious-inspired clothing sultry, avant-garde, and fashion-forward.
Industry implications
What the Nunnery Couture trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion professionals can take note of the rising consumer desire for conservative clothing that is still fashionable.
For
Photography Industry
Photographers can explore the creative opportunities presented by religious symbology and explore ways to create visually striking images.
For
Beauty Industry
Makeup artists and hair stylists can experiment with creating looks that complement religious-inspired fashion and create a cohesive overall theme.
Trend signals
Trend signals for Nunnery Couture
Trend score 4.8 out of 10, from popularity 59%, activity 78%, freshness 8%.
Popularity59%
Activity78%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Nunnery Couture trend
5 featured examples from Oct 13, 2013 to Aug 6, 2014CategoryFashion
Masked Lace Attire
The Nino Sepo Reincarnation Collection is Conceptual
The Nino Sepo Reincarnation Collection presents disruptive opportunities for fashion brands to challenge gender norms and incorporate conceptual designs into their collections.
CategoryFashion
High-Fashion Nun Photography
The Il Desiderio Segreto Image Series by Jean Osipyan is Religious
Disruptive innovation opportunity: Integrate technology into the fashion industry by creating smart clothing that combines style with functionality.
CategoryPop Culture
Couture Nun Captures
Glassbook Magazine's La Religieuse Editorial is Inspired by Church Attire
Opportunity for fashion designers to push boundaries and create unique, edgy church-inspired collections.
CategoryFashion
Ravishing Religion-Inspired Editorials
The Flaunt Spring/Summer 2014 Neumann Shoot is Faithful
The fashion industry can explore new design inspirations by incorporating religious and cultural elements in collections.
CategoryPop Culture
Fashion-Forward Nun Photography
Glassbook Magazine's Dolorosa Editorial is Religiously Daring
Fashion designers can explore new creative directions by incorporating religious themes in their collections.
