Category
Fashion
Scaled Restraint
Trend cluster
Category
Multipurpose
Manicure
Cosmetic rituals are evolved to become dual-purpose.
5.0
Trend score
Trend
What is the Multipurpose Manicure trend?
Multipurpose Manicure: Consumers are constantly looking for new ways to improve everyday rituals, which is being addressed with multipurpose manicures that boast unexpected attributes. As product markets continue to be intermixed, the re-purposing of an otherwise ordinary product or ritual lures consumers with the promise of more than just aesthetic value.
Trend themes
Themes within the Multipurpose Manicure trend
Three behaviours holding the trend together01
Multipurpose Manicures
Consumers have an increased demand for multipurpose manicures that have unexpected benefits beyond aesthetics.
02
Tech-Infused Manicures
Nail industry entrepreneurs have integrated tech to create wearable services and sensor manicures that track customers' behavioral techniques and provide bio feedback.
03
Functional Beauty
The beauty industry has shifted towards functional beauty, offering cosmetic products that serve multiple purposes beyond the traditional aesthetic value they provide.
Industry implications
What the Multipurpose Manicure trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Entrepreneurs in the beauty industry can innovate by developing multipurpose products that combine aesthetics with supplementary functions.
For
Wearable Industry
The wearable industry can expand its offerings by integrating style and design into wearable tech, creating innovative products that serve dual purposes.
For
Health Industry
The health industry can benefit from these innovations by incorporating sensor and biofeedback technology into products and services to help track habits and promote good health practices.
Trend signals
Trend signals for Multipurpose Manicure
Trend score 5.0 out of 10, from popularity 75%, activity 66%, freshness 8%.
Popularity75%
Activity66%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Multipurpose Manicure trend
4 featured examples from Apr 9 to Aug 25, 2014CategoryFashion
Hi-Tech Gel Manicures
Ritual Nail by Wearable Services Boasts Built-In Sensors
Disruptive innovation opportunity: Incorporating technology into traditional nail art services.
CategoryFashion
Illuminating WiFi Manicures
Takara Tomy Arts Has Created Nails for the Internet-Lover
Opportunity for beauty industry to create more tech-infused products like LED and WiFi manicures.
CategoryFashion
Habit-Breaking Manicures
This Tech-Savvy Wearables Manicure Can Help You Stop Biting Your Nails
Disruptive innovation opportunity to create wearable devices with embedded sensors to monitor and track various aspects of users' behaviors and habits.
CategoryFashion
Drug-Detecting Manicures
Undercover Colors' Date Rape Drug Detector Comes in Nail Polish Form
This industry can capitalize on the opportunity to integrate safety features into beauty products, expanding their offerings.
