Category
Lifestyle
Assisted Choices
Trend cluster
Category
Melatonin
Mint
Sleep supplements are being made in hard candy and mint formats for variety.
5.2
Trend score
Trend
What is the Melatonin Mint trend?
Melatonin Mint: Health & beauty companies that make melatonin-based sleep supplements are releasing these supplements in new hard candy or mint formats. These mints appeal to consumers who do not enjoy the traditional melatonin gummies, offering more variety for consumers who struggle with regular sleep habits.
Insight
The consumer insight behind the Melatonin Mint trend
Adults face countless avenues of stress in their lives, whether related to professional or personal lives, or habits such as using smartphones or computers before bed. Many such adults find themselves unable to fall asleep quickly or regularly, and as such they turn to sleep-focused supplements, such as CBD, magnesium, or melatonin. In response to the growing desire for these supplements, brands are releasing new supplement formats, namely mints, to appeal to more consumers' preferences.
Trend themes
Themes within the Melatonin Mint trend
Three behaviours holding the trend together01
Alternative Supplement Formats
Brands are innovating beyond traditional gummies to offer melatonin in diverse forms like chocolates and mints, catering to varied consumer preferences.
02
Holistic Sleep Solutions
Consumers are gravitating towards sleep aids that include natural and functional ingredients, fostering a comprehensive approach to sleep wellness.
03
Quick-Release Technology
The development of fast-dissolving mint technologies showcases the need for immediate and effective solutions in sleep aids.
Industry implications
What the Melatonin Mint trend means for industry
Where the trend changes the playbookFor
Health & Wellness
The increasing demand for melatonin-infused sleep aids presents an opportunity for companies to create more innovative products catering to sleep health.
For
Confectionery
Incorporating functional ingredients like melatonin in candies and chocolates opens up new market segments focused on health-oriented treats.
For
Pharmaceutical & Nutraceutical
The trend towards natural, fast-acting sleep aids highlights the potential for growth in pharmaceutical-grade, yet consumer-friendly sleep solutions.
Workshop question
How could your company expand the available options for its products or services to appeal to more consumer preferences?
Trend signals
Trend signals for Melatonin Mint
Trend score 5.2 out of 10, from popularity 71%, activity 60%, freshness 26%.
Popularity71%
Activity60%
Freshness26%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Melatonin Mint trend
4 featured examples from Jul 20, 2023 to Jul 19, 2024CategoryLifestyle
Infused Sleep-Enhancing Mints
Kikoko's Sleep Helper Mints Feature a Sleep-Encouraging Recipe
The cannabis industry is innovating with products that combine therapeutic dosages of cannabinoids for specific health benefits.
CategoryLifestyle
Chewable Melatonin Mints
Oh My! Mints Released a Sleep Time Formula with Melatonin, Magnesium
Nutraceuticals leverage bioactive compounds to offer health benefits, bridging the gap between food and pharmaceutical supplements.
CategoryLifestyle
Sleep-Supporting Mints
Neuro's Sleep & Recharge Meltaway Mints Boast a Quick-Release Formula
The Sleep & Recharge Meltaway Mints cater to the health-conscious market seeking sleep-supporting solutions with proven ingredients.
CategoryLifestyle
Melatonin-Infused Chocolates
ZenEvo Sleepy Sweet are Functional Chocolates That Inspire Rest
The confectionery industry can benefit from the trend of functional chocolates, as it offers an opportunity to tap into the growing market for healthier and purposeful sweet treat…
