Brands relate to consumers by referencing digital culture
Implications - Whether playfully referencing selfie culture or advocating for periods of digital detox, brands are increasingly referencing the pervasiveness of web culture in television advertising spots. This strategy reflects back to consumers what is important to them in the evolving digital world, such as finding a place and purpose in the participatory culture of social networking.
Workshop Question - How can your brand better accommodate the pop-cultural shifts that can be observed in digital communities?
Trend Themes
-
Digital Culture Branding — Brands increasingly referencing the pervasiveness of web culture in television advertising spots - an opportunity to align with popular web culture and standout to its audience.
-
Technology Respite — As dedicated digital detox programs and retreats become popular - an opportunity for businesses to remind people to take breaks from technology and promote relaxation.
-
Family-bonding Trends — Companies promoting family values or family bonding through their products and services - an opportunity to connect with consumers on a personal level and encourage positive family values.
Industry Implications
-
Marketing — The digital culture branding trend is of particular relevance and impact for the marketing industry - an opportunity to connect with a mass audience at a deeper level.
-
Hospitality and Travel — The technology respite trend is highly applicable within the hospitality and travel industry - an opportunity to promote rejuvenation and relaxation to customers.
-
Family Products — The family-bonding trend is relevant for industries like home furniture and food - an opportunity to promote positive family values and offer products/services that facilitate bonding and togetherness.
4 Featured, 29 Examples:
135,712 Total Clicks
Date Range:
May 15 — Sep 15
Trending:
Untested
Consumer Insight Topics:
