Category
Fashion
Ease Footwear
2.6
Trend score
What's Happening
What is the Matte Protection trend?
Matte Protection: Though some sunscreen brands claim non-oily finishes in their products, finding sunscreens that are truly mattifying can be a challenge for consumers. Now, more brands are relasing sunscreens that promise a matte finish for people with oily skin.
Insight
The consumer insight behind the Matte Protection trend
The growth of the skincare industry has been fueled by consumers' growing knowledge of their skin's needs, coupled with their desire to prioritize skincare as part of their health routines. This focus on the skin, particularly preventative skincare, has resulted in consumers expecting increasingly innovative and personalized formulas from cosmetic brands.
Trend themes
Themes within the Matte Protection trend
Three behaviours holding the trend together01
Matte Sunscreen Formulas
The trend of offering sunscreen in mattifying formulas for people with oily skin is gaining popularity, allowing these consumers to protect their skin while keeping it matte and non-oily.
02
Personalized Skincare Products
Consumers are looking for innovative and personalized skincare formulas that cater to their specific needs, driving growth in the skincare industry.
03
Hybrid Sunscreen Products
The trend of combining SPF protection with other benefits such as lightweight hydration and matte finish is emerging, providing consumers with convenient all-in-one options.
Industry implications
What the Matte Protection trend means for industry
Where the trend changes the playbookFor
Cosmetics Industry
Cosmetic brands can innovate and personalize their sunscreen and skincare offerings by formulating mattifying, lightweight, and hybrid products that cater to specific skin types and needs.
For
Beauty Tech Industry
Beauty technology companies can develop AI-powered skincare diagnostics and personalized formulations that recommend the ideal sunscreen and skincare products for the consumer's skin type, taking into account factors like age, sun damage, and lifestyle.
For
Sustainability and Eco-Friendly Industry
Sustainability and eco-friendly companies can create reef-safe sunscreens using natural and organic ingredients that provide robust SPF protection while minimizing the risk of harming marine ecosystems.
Workshop question
How could your brand better adapt to the more specific needs of its customers?
Trend signals
Trend signals for Matte Protection
Trend score 2.6 out of 10, from popularity 39%, activity 26%, freshness 12%.
Popularity39%
Activity26%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Matte Protection trend
4 featured examples from Sep 18, 2020 to Aug 9, 2022CategoryFashion
Matte Peach Flower Sunscreens
Nuria's Defend Sunscreen Was Made for Daily Use
The beauty industry can take advantage of the trend towards matte sunscreens and natural ingredients to innovate and create products that meet consumer demands.
CategoryFashion
Oil-Free SPF 40 Moisturizers
Olay's 'Regenerist Whip SPF 40' Face Cream is Light and Breathable
Skincare brands can develop innovative products that accomplish more than one skincare goal at a time such as hydration and sun protection, which makes it easier for consumers to…
CategoryFashion
Lightweight Semi-Matte Sunscreens
COSRX's Vitalizing Sunscreen Contains Cacao & Cotton
This industry can continue developing nourishing and effective suncare products.
CategoryFashion
Mattifying Gel Sunscreens
Black Girl Sunscreen's Make It Matte SPF 45 Protects Women of Color
The beauty and personal care industry can explore the potential of creating sun care products that are tailored to the specific needs and concerns of different groups of consumers.
