Sunscreens are offered in mattifying formulas
Trend - Though some sunscreen brands claim non-oily finishes in their products, finding sunscreens that are truly mattifying can be a challenge for consumers. Now, more brands are relasing sunscreens that promise a matte finish for people with oily skin.
Insight - The growth of the skincare industry has been fueled by consumers' growing knowledge of their skin's needs, coupled with their desire to prioritize skincare as part of their health routines. This focus on the skin, particularly preventative skincare, has resulted in consumers expecting increasingly innovative and personalized formulas from cosmetic brands.
Insight - The growth of the skincare industry has been fueled by consumers' growing knowledge of their skin's needs, coupled with their desire to prioritize skincare as part of their health routines. This focus on the skin, particularly preventative skincare, has resulted in consumers expecting increasingly innovative and personalized formulas from cosmetic brands.
Workshop Question - How could your brand better adapt to the more specific needs of its customers?
Trend Themes
1. Matte Sunscreen Formulas - The trend of offering sunscreen in mattifying formulas for people with oily skin is gaining popularity, allowing these consumers to protect their skin while keeping it matte and non-oily.
2. Personalized Skincare Products - Consumers are looking for innovative and personalized skincare formulas that cater to their specific needs, driving growth in the skincare industry.
3. Hybrid Sunscreen Products - The trend of combining SPF protection with other benefits such as lightweight hydration and matte finish is emerging, providing consumers with convenient all-in-one options.
Industry Implications
1. Cosmetics Industry - Cosmetic brands can innovate and personalize their sunscreen and skincare offerings by formulating mattifying, lightweight, and hybrid products that cater to specific skin types and needs.
2. Beauty Tech Industry - Beauty technology companies can develop AI-powered skincare diagnostics and personalized formulations that recommend the ideal sunscreen and skincare products for the consumer's skin type, taking into account factors like age, sun damage, and lifestyle.
3. Sustainability and Eco-friendly Industry - Sustainability and eco-friendly companies can create reef-safe sunscreens using natural and organic ingredients that provide robust SPF protection while minimizing the risk of harming marine ecosystems.
