Augmenting traditional coffee to appeal to a more affluent market
Implications - Coffee has become such a basic staple in society that most consumers don't think twice about their at-home coffee makers or grabbing a latte from Starbucks. However, today's more affluent customers are getting the chance to make drinking their daily cups of joe a more luxurious affair. From designer coffee sleeves to fashionable coffee makers and more, these enhanced coffee innovations help indulgence-seeking consumers separate their everyday brews from the rest.
Trend Themes
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Luxury Coffee Accessories — As coffee becomes a staple in society, there is a trend towards creating luxurious coffee accessories for the affluent market.
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Creative Collaborations — Designers are exploring new markets by collaborating with companies in innovative ways, including creating high-fashion coffee makers and luxury coffee cup sleeves.
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Premium Coffee Experience — Coffee chains are branching out to offer premium experiences, including wine, beer, and premium food, during their evening day-part concept.
Industry Implications
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Luxury Goods — The trend towards luxury coffee accessories appeals to the affluent market and provides an opportunity for luxury goods companies to expand their product lines.
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Fashion — Creative collaborations between designers and coffee companies provide new opportunities for designers to enter the home goods market with unique and innovative designs.
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Hospitality — Coffee chains' premium evening day-part concepts provide new opportunities for hospitality industry professionals to expand into the coffee industry and offer unique experiences for their customers.
