Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Luxury
Brew
Augmenting traditional coffee to appeal to a more affluent market.
3.1
Trend score
Trend
What is the Luxury Brew trend?
Luxury Brew: Coffee has become such a basic staple in society that most consumers don't think twice about their at-home coffee makers or grabbing a latte from Starbucks. However, today's more affluent customers are getting the chance to make drinking their daily cups of joe a more luxurious affair. From designer coffee sleeves to fashionable coffee makers and more, these enhanced coffee innovations help indulgence-seeking consumers separate their everyday brews from the rest.
Trend themes
Themes within the Luxury Brew trend
Three behaviours holding the trend together01
Luxury Coffee Accessories
As coffee becomes a staple in society, there is a trend towards creating luxurious coffee accessories for the affluent market.
02
Creative Collaborations
Designers are exploring new markets by collaborating with companies in innovative ways, including creating high-fashion coffee makers and luxury coffee cup sleeves.
03
Premium Coffee Experience
Coffee chains are branching out to offer premium experiences, including wine, beer, and premium food, during their evening day-part concept.
Industry implications
What the Luxury Brew trend means for industry
Where the trend changes the playbookFor
Luxury Goods
The trend towards luxury coffee accessories appeals to the affluent market and provides an opportunity for luxury goods companies to expand their product lines.
For
Fashion
Creative collaborations between designers and coffee companies provide new opportunities for designers to enter the home goods market with unique and innovative designs.
For
Hospitality
Coffee chains' premium evening day-part concepts provide new opportunities for hospitality industry professionals to expand into the coffee industry and offer unique experiences for their customers.
Trend signals
Trend signals for Luxury Brew
Trend score 3.1 out of 10, from popularity 51%, activity 35%, freshness 8%.
Popularity51%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Luxury Brew trend
6 featured examples from Jul 28, 2011 to Feb 5, 2012CategoryFashion
Kitchen Appliance Stilettos
The Kobi Levi Coffee Pot Shoes are Sizzling Hot
Designers and brands can consider incorporating avant-garde, conversation-starting pieces into their collections to differentiate themselves from competitors and appeal to more fo…
CategoryLifestyle
Slithering Java Corsets
The Jimmy Choo Coffee Cup Sleeve Dresses Beverage with an Exotic Twist
The coffee and tea industry can leverage the trend of high-fashion beverage accessories to create exclusive and luxurious coffee and tea products, like designer coffee blends or h…
CategoryLifestyle
Reflective Sculptural Coffee Cups
Anish Kapoor Designs Pieces for illy Art Collection
Opportunity for coffee and beverage companies to elevate their product offerings by collaborating with artists and designers to create visually striking and collectible coffee war…
CategoryMarketing
Coffee Chain Luxury Expansions
Starbucks 'Evening Day-Part' Concepts Offer Wine, Beer & More
Other coffee chains may follow Starbucks' lead in expanding their menus to include alcohol and premium food to better serve their customers.
CategoryLifestyle
High-Fashion Coffee Makers
Drink in Style with the Paul Smith x Stelton 'Dot Press' Series
Fashion-forward coffee makers and other home appliances create a niche market for stylish and design-conscious consumers.
CategoryLifestyle
Rare Coffee Subscription Services
Kopi Offers Single-Estate Coffees from Around the World
Disruptive Innovation Opportunity: Create a subscription box service that caters to coffee enthusiasts, providing curated coffee beans, brewing accessories, and educational materi…
