Augmenting traditional coffee to appeal to a more affluent market
Implications - Coffee has become such a basic staple in society that most consumers don't think twice about their at-home coffee makers or grabbing a latte from Starbucks. However, today's more affluent customers are getting the chance to make drinking their daily cups of joe a more luxurious affair. From designer coffee sleeves to fashionable coffee makers and more, these enhanced coffee innovations help indulgence-seeking consumers separate their everyday brews from the rest.
Trend Themes
1. Luxury Coffee Accessories - As coffee becomes a staple in society, there is a trend towards creating luxurious coffee accessories for the affluent market.
2. Creative Collaborations - Designers are exploring new markets by collaborating with companies in innovative ways, including creating high-fashion coffee makers and luxury coffee cup sleeves.
3. Premium Coffee Experience - Coffee chains are branching out to offer premium experiences, including wine, beer, and premium food, during their evening day-part concept.
Industry Implications
1. Luxury Goods - The trend towards luxury coffee accessories appeals to the affluent market and provides an opportunity for luxury goods companies to expand their product lines.
2. Fashion - Creative collaborations between designers and coffee companies provide new opportunities for designers to enter the home goods market with unique and innovative designs.
3. Hospitality - Coffee chains' premium evening day-part concepts provide new opportunities for hospitality industry professionals to expand into the coffee industry and offer unique experiences for their customers.
