Augmenting traditional coffee to appeal to a more affluent market
Implications - Coffee has become such a basic staple in society that most consumers don't think twice about their at-home coffee makers or grabbing a latte from Starbucks. However, today's more affluent customers are getting the chance to make drinking their daily cups of joe a more luxurious affair. From designer coffee sleeves to fashionable coffee makers and more, these enhanced coffee innovations help indulgence-seeking consumers separate their everyday brews from the rest.
