North American beverage brands adopt jicama as a main ingredient
Trend - Jicama, a vine with edible tuberous roots that originates from Mexico, is increasingly being incorporated into beverages in North America. Known for being nutritious and high in antioxidants, jicama's incorporation into drinks comes as consumers turn to wellness-based consumption that takes from global inspirations.
Insight - In the era of globalization, more traditional foods are being exposed to North American culture than ever before and health-focused consumers are chasing products that promise to be the new “superfood.” These products are positioned as both food and medicine, appealing to demographics looking for preventative wellness measures.
Insight - In the era of globalization, more traditional foods are being exposed to North American culture than ever before and health-focused consumers are chasing products that promise to be the new “superfood.” These products are positioned as both food and medicine, appealing to demographics looking for preventative wellness measures.
Workshop Question - Consider a popular ingredient or element in another region that your brand could take inspiration from.
Trend Themes
1. Globalization of Traditional Foods - As traditional foods from around the world are becoming more exposed to North American culture, consumers are seeking new 'superfoods' that appeal to their preventative health measures.
2. Functional Shots - Many health-conscious consumers are looking for a quick and effective way to support their health through multiple bodily systems at once, and functional shots containing jicama and other key ingredients are filling this demand.
3. Incorporating Jicama Into Beverages - As consumers turn to wellness-based consumption that takes from global inspirations, beverages incorporating jicama are on the rise due to its high nutritional value and anti-inflammatory, immune-boosting, and gut-bolstering benefits.
Industry Implications
1. Food and Beverage Industry - Food and beverage product innovation can focus on incorporating traditional foods and 'superfoods' into new products that appeal to health-conscious consumers.
2. Health and Wellness Industry - Functional shots that support multiple bodily systems at once are becoming more popular, as health-conscious consumers seek preventative wellness measures.
3. Retail Industry - Retailers can market and sell products that incorporate jicama and other ingredients that are gaining popularity in the eyes of health-conscious consumers.
