Category
Lifestyle
Serial Snacking
Trend cluster
Category
Infant
Organic
Parents look to impart a sense of healthy eating as early as possible.
3.1
Trend score
Trend
What is the Infant Organic trend?
Infant Organic: As the average consumer grows more health conscious, more attention is paid to the chemical content of everything from toothpaste to baby food. In hopes of having healthy eating habits echo through generations, consumers are demanding more organic and vegan baby food options. This speaks to a consumer desire to live a truly holistically healthy life.
Trend themes
Themes within the Infant Organic trend
Three behaviours holding the trend together01
Increased Demand for Organic Foods
Organic and vegan baby food options are in high demand as consumers pay more attention to the chemical content of their products.
02
Engaging All Five Senses
Companies are developing innovative organic baby food products that engage all five senses of the baby in order to encourage healthy eating.
03
No Junk Promise
The 'No Junk Promise' on baby food packaging has become an essential feature to let consumers know that products are made with healthy ingredients.
Industry implications
What the Infant Organic trend means for industry
Where the trend changes the playbookFor
Organic Food Industry
The trend toward healthier eating habits is driving growth in organic food markets for both babies and adults.
For
Baby Food Manufacturing Industry
Baby food manufacturers are capitalizing on increasing demand for organic and engaging baby food products.
For
Health and Wellness Industry
There is a growing focus on health and wellness, leading to innovations in organic baby food options and holistic healthy lifestyles for the entire family.
Trend signals
Trend signals for Infant Organic
Trend score 3.1 out of 10, from popularity 43%, activity 44%, freshness 8%.
Popularity43%
Activity44%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Infant Organic trend
4 featured examples from Jan 14, 2014 to Mar 12, 2015CategoryLife-Stages
Organic Sensory-Engaging Foods
Food by Ella's Kitchen is a Fun Way to Get Your Baby Eating Healthy
Companies in the baby food industry can create new product lines that focus on organic foods and sensory engagement for healthy and enjoyable eating habits for babies.
CategoryLifestyle
Wholesome Kinder Yogurt
The Happy Family Organic Baby Greek Yogurt is Healthy and Hearty
The baby food industry can innovate by creating new products and flavors that appeal to health-conscious parents who prioritize organic and nutritious food for their children.
CategoryLifestyle
Secretly Healthy Kid's Snacks
Oh My Veggies Helps Make a Fruit Leather with a Healthy Surprise
The food and beverage industry can explore the development and marketing of secretly healthy snacks to cater to health-conscious parents seeking nutritious options for their child…
CategoryLifestyle
Organic Kiddie Snacks
Organix Goodies for Kids Are Packaged with a 'No Junk Promise'
Disruptive innovation opportunity: Introduce new organic products and healthier alternatives in the baby food industry to meet the demand for nutritious options.
