Alcohol brands are releasing seltzers and ciders with higher alcohol content
Trend - The low alcohol content of popular ciders and seltzers is appealing to younger consumers who tend to drink less. In order to broaden appeal to more demographics, brands are now offering these beverages with relatively high alcohol content.
Insight - Consumers who enjoy alcohol now have seemingly unlimited options when it comes to new products on the market. For some consumers of alcohol, ABV is just as important as flavor--and they're more likely to make decisions based on the social benefits of drinking rather than solely for the enjoyment of the beverage.
Insight - Consumers who enjoy alcohol now have seemingly unlimited options when it comes to new products on the market. For some consumers of alcohol, ABV is just as important as flavor--and they're more likely to make decisions based on the social benefits of drinking rather than solely for the enjoyment of the beverage.
Workshop Question - What tweaks would make your brands product/service better stand out in competitive spaces?
Trend Themes
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High-abv Beverages — Brands are offering beverages with relatively high alcohol content to broaden their appeal to more demographics.
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Malt-free Hard Seltzers — Breweries and alcohol brands are creating malt-free hard seltzers that appeal to those who want more variety and less calories than conventional beer.
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Canned Cocktails with High ABV — Brands are introducing canned cocktails with higher than average alcohol content that appeal to younger demographics interested in social drinking.
Industry Implications
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Alcoholic Beverages — Alcohol industry professionals can explore products that cater to a growing demand for high-ABV products.
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Canned Beverages — Beverage companies can innovate by developing higher ABV canned products and expanding the range of flavors they offer.
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Consumer Packaged Goods — Popular consumer goods companies can explore the rise of the hard seltzer and high-ABV cocktail trends by creating new products in the segment.
