Category
Business
Autonomous Merchandising
4.0
Trend score
Trend
What is the Gifting Marketplace trend?
Gifting Marketplace: Virtual gifting is becoming more popular, and brands are now curating marketplaces that are designed for virtual gift cards. These online marketplaces are convenient for both givers and the recipients of gifts.
Insight
The consumer insight behind the Gifting Marketplace trend
Convenience has become a crucial motivator for consumers as they juggle busy lifestyles, and don't want to spend time on time-consuming chores. Brands that make convenience a priority are able to ease customers' lives and therefore appeal to more people.
Trend themes
Themes within the Gifting Marketplace trend
Three behaviours holding the trend together01
Virtual Gifting
Virtual gifting is becoming increasingly popular as consumers prioritize convenience in gift-giving experiences.
02
Digital Gift Cards
Digital gift cards are being offered in customized marketplaces by brands across industries, highlighting the convenience and ease of purchasing gift cards online.
03
Sustainable Gifting
Sustainability is a growing concern in the corporate gifting industry, as seen with the emergence of eco-friendly gifting solutions like those offered by Unwrapit.
Industry implications
What the Gifting Marketplace trend means for industry
Where the trend changes the playbookFor
E-commerce
The rise of digital gift card marketplaces reflects the growing trend of online shopping and convenience in the retail industry.
For
FinTech
Fintech companies are providing accessible solutions for digital gift card transactions that are user-friendly, with no activation or usage fees.
For
Corporate Services
The corporate gifting industry is expanding to include sustainable gifting solutions that prioritize eco-friendliness and relationship building opportunities, as seen with Unwrapit.
Workshop question
How is your brand prioritizing convenience?
Trend signals
Trend signals for Gifting Marketplace
Trend score 4.0 out of 10, from popularity 65%, activity 43%, freshness 11%.
Popularity65%
Activity43%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gifting Marketplace trend
4 featured examples from Apr 23, 2021 to Mar 1, 2022CategoryBusiness
Virtual Shopping Districts
This Virtual Shopping Center Helps to Support Small Businesses
Ecommerce platforms could benefit from developing tools and services specifically tailored to the needs of small businesses.
CategoryTech
Sustainable Corporate Gifting Solutions
Unwrapit is a Canadian Online Gifting Platform
The corporate gifting industry could benefit from more sustainable and meaningful gift-giving practices, as well as innovative platforms and technologies to enhance the gifting ex…
CategoryBusiness
Digital Gift Card Marketplaces
Simplii Financial Takes the Stress Out of Giving Gifts
Simplii Financial's creation of a no-fee digital gift card marketplace is an innovation opportunity for the financial technology industry.
CategoryBusiness
Virtual Gift Card Shops
The Gift Card Shop Sells Gift Cards from 100+ Brands in a Virtual Store
The increasing popularity of virtual gift card shops can provide a space for retailers to reach new customers and increase revenue with customizable gift card designs and convenie…
