Brands curate virtual marketplaces for e-gifts
Trend - Virtual gifting is becoming more popular, and brands are now curating marketplaces that are designed for virtual gift cards. These online marketplaces are convenient for both givers and the recipients of gifts.
Insight - Convenience has become a crucial motivator for consumers as they juggle busy lifestyles, and don't want to spend time on time-consuming chores. Brands that make convenience a priority are able to ease customers' lives and therefore appeal to more people.
Insight - Convenience has become a crucial motivator for consumers as they juggle busy lifestyles, and don't want to spend time on time-consuming chores. Brands that make convenience a priority are able to ease customers' lives and therefore appeal to more people.
Workshop Question - How is your brand prioritizing convenience?
Trend Themes
1. Virtual Gifting - Virtual gifting is becoming increasingly popular as consumers prioritize convenience in gift-giving experiences.
2. Digital Gift Cards - Digital gift cards are being offered in customized marketplaces by brands across industries, highlighting the convenience and ease of purchasing gift cards online.
3. Sustainable Gifting - Sustainability is a growing concern in the corporate gifting industry, as seen with the emergence of eco-friendly gifting solutions like those offered by Unwrapit.
Industry Implications
1. E-commerce - The rise of digital gift card marketplaces reflects the growing trend of online shopping and convenience in the retail industry.
2. Fintech - Fintech companies are providing accessible solutions for digital gift card transactions that are user-friendly, with no activation or usage fees.
3. Corporate Services - The corporate gifting industry is expanding to include sustainable gifting solutions that prioritize eco-friendliness and relationship building opportunities, as seen with Unwrapit.
