Geographic Palette

Brands offer makeup and hair care collections themed around cities

Implications - Brands in the cosmetic and care industries are putting out items that are inspired by various geographic locations around the world — namely large cities. These collections give consumers incentive to purchase them as a whole rather than purchase only some of the individual products they’re comprised of, and connects to consumers’ sense of aspiration.
SCORE 6.6
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44,367 Total Clicks
Sep 16 - Aug 18
This Week and Warm
FashionHairCosmetics
Featured Examples
Singer-Made Cosmetic Collections - The Camila Cabello Makeup Line is Named After Her Single 'Havana'
SCORE 7.3
This Quarter and Warm 468 Clicks Pub: Jul 11, 18
Singer-Made Cosmetic Collections
The Camila Cabello Makeup Line is Named After Her Single 'Havana'
The newly announced Camila Cabello makeup line drew inspiration from the singer’s pop hit single ‘Havana,’ which is also the city in which Cabello was born. The line will be made... [More]
Remixed Parisian Cosmetics - This Les Merveilleuses Ladurée Blush Referencs Historic Beauty Rituals
SCORE 5.4
Warm 767 Clicks Pub: Sep 12, 16
Remixed Parisian Cosmetics
This Les Merveilleuses Ladurée Blush Referencs Historic Beauty Rituals
Les Merveilleuses Ladurée is a Parisian-themed cosmetics range launched by the famed pastry and dessert brand. Sold exclusively in Asia, the makeup collection is an homage to Les Merveilleuses, a... [More]
City-Themed Makeup Palettes - NYX's New City Set Palettes Come in a Range of Themes
SCORE 5.8
This Year and Warm 455 Clicks Pub: Oct 16, 17
City-Themed Makeup Palettes
NYX's New City Set Palettes Come in a Range of Themes
The makeup brand NYX, known for its diverse and highly pigmented palettes, recently released its City Set collection, which as its name suggests is inspired by cities from around the world. The... [More]
LA-Inspired Haircare Collections - & Other Stories is Launching Its First-Ever Haircare Range
SCORE 4.2
This Week and Average 53 Clicks Pub: Aug 8, 18
LA-Inspired Haircare Collections
& Other Stories is Launching Its First-Ever Haircare Range
Following the launch of its natural beauty line, & Other Stories—also known as H&M’s sister brand—will soon be introducing its first-ever haircare range. The debut haircare... [More]
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