Following the launch of its natural beauty line, & Other Stories—also known as H&M's sister brand—will soon be introducing its first-ever haircare range. The debut haircare collection was developed by its Los Angeles Atelier and fittingly takes inspiration from the Los Angeles lifestyle of spending days at the beach, staying physically active and attending special events.
The haircare collection created with hairstylist Kylee Heath, who specializes in red carpet looks, is set to deliver solutions for different hair types. As such, the products are grouped into three distinct categories: Restore, which is reparative and hydrating, Fullness to promote texture and body and Universal with haircare that puts a focus on protection and styling.
Some of the products that can be found in & Other Stories new haircare range include everything from shampoos and masks to serums, sprays and scrubs.
Why This Trend Is Growing
- Natural Beauty Line
- Opportunity to develop and launch innovative, eco-friendly and sustainable beauty products.
- Inspired by Lifestyle
- Opportunity to create haircare products tailored to specific lifestyles, such as active or beachgoer.
- Categorizing by Hair Type
- Opportunity to offer personalized haircare solutions for different hair types, addressing specific needs.
Industries Being Reshaped
- Beauty Products
- Opportunity for beauty product manufacturers to expand their offerings with natural, lifestyle-driven haircare collections.
- Haircare
- Opportunity for hairstylists and salons to provide customized haircare solutions based on individual hair types and lifestyles.
- Fashion Retail
- Opportunity for fashion retailers to diversify their product range and enter the growing haircare market with lifestyle-focused collections.
