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Furniture Fashion

Furniture brands are entering the world of fashion with stylish collections

Trend - Fashion designers have often worked with furniture brands on special home decor collections and today, the inverse is also gaining in popularity as some homeware companies are launching their own apparel collections—either independently or through a strategic partnership—or immersing themselves more into the fashion world.

Insight - Today, contemporary consumers are having an abundance of choice in every product category and this allows many to make purchasing decisions based on their personal preferences. In this space, many emphasize aesthetics, in particular, and they often turn to items that are considered to be novel. This stems from an individual's desire for uniqueness as this allows one to feel more interesting and confident in their self-expression.
Workshop Question - What adjacent business category can you explore with your brand?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
44,108 Total Clicks
Date Range:
Apr 19 — Sep 20
Trending:
This Month and Warm

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