Category
Lifestyle
Assisted Choices
Trend cluster
Category
Flamboyant
Fascination
Consumers become less concerned with gender roles and praise flamboyance.
5.7
Trend score
Trend
What is the Flamboyant Fascination trend?
Flamboyant Fascination: As consumers become more open to relaxed understandings of gender, depictions that reverse traditionally masculine and feminine images are gaining popularity. This shift is expanding markets usually reserved for one gender, effectively broadening demographic horizons.
Trend themes
Themes within the Flamboyant Fascination trend
Three behaviours holding the trend together01
Gender-Fluid Fashion
As consumers become more open to relaxed understandings of gender, depictions that reverse traditionally masculine and feminine images are gaining popularity. This shift is expanding markets usually reserved for one gender, effectively broadening demographic horizons.
02
Iconic Mash-Ups
Mash-ups of pop culture icons are gaining popularity, providing a fresh and conceptual translation of classic imagery.
03
Color Role Reversals
Artists and designers are exploring the meaning of color choice and societal implications of what it means to be masculine and feminine, resulting in depictions that reverse traditionally masculine and feminine images.
Industry implications
What the Flamboyant Fascination trend means for industry
Where the trend changes the playbookFor
Fashion
Gender-fluid and more flamboyant fashion is emerging and expanding markets usually reserved for one gender, effectively broadening demographic horizons.
For
Art and Design
Mash-ups of iconic images are becoming more popular, providing artists and designers with opportunities for fresh and conceptual translations of classic imagery.
For
Marketing and Advertising
Exploring color roles and societal implications in marketing and advertising images can lead to creating more inclusive and diverse campaigns resulting in broadening demographic horizons.
Trend signals
Trend signals for Flamboyant Fascination
Trend score 5.7 out of 10, from popularity 76%, activity 87%, freshness 8%.
Popularity76%
Activity87%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Flamboyant Fascination trend
4 featured examples from Aug 8, 2013 to Aug 3, 2014CategoryArt & Design
Feminized Male Icon Portraits
Scheidly Uses Iconic Images to Examine Masculinity
Brands can leverage artistic movements and unconventional creative techniques to offer disruptive branding strategies that push beyond gender stereotypes and challenge preconceive…
CategoryPop Culture
Flamboyant Superhero Mash-Ups
This Superhero Photo Series Features Avengers in Hello Kitty Gear
Disruptive innovation opportunity: Collaborate with well-known fashion brands to create limited-edition superhero-themed clothing collections, attracting fans of both fashion and…
CategoryFashion
Flamboyant Bandit Runways
Krizia Robustella's Spring/Summer 2015 Show is Spring Breakers Themed
Krizia Robustella's collection presents an opportunity for fashion brands to explore retro and pop culture styles in their designs and create playful and edgy accessories.
CategoryFashion
Feminized Sci-Fi Icon Editorials
Luis Carlos Aguayo's Image Series Transforms Popular Characters
The fashion and design industry can benefit from these trends by collaborating with photographers and stylists to create innovative fashion editorials that reimagine iconic charac…
