Consumers become less concerned with gender roles and praise flamboyance
Implications - As consumers become more open to relaxed understandings of gender, depictions that reverse traditionally masculine and feminine images are gaining popularity. This shift is expanding markets usually reserved for one gender, effectively broadening demographic horizons.
Trend Themes
1. Gender-fluid Fashion - As consumers become more open to relaxed understandings of gender, depictions that reverse traditionally masculine and feminine images are gaining popularity. This shift is expanding markets usually reserved for one gender, effectively broadening demographic horizons.
2. Iconic Mash-ups - Mash-ups of pop culture icons are gaining popularity, providing a fresh and conceptual translation of classic imagery.
3. Color Role Reversals - Artists and designers are exploring the meaning of color choice and societal implications of what it means to be masculine and feminine, resulting in depictions that reverse traditionally masculine and feminine images.
Industry Implications
1. Fashion - Gender-fluid and more flamboyant fashion is emerging and expanding markets usually reserved for one gender, effectively broadening demographic horizons.
2. Art and Design - Mash-ups of iconic images are becoming more popular, providing artists and designers with opportunities for fresh and conceptual translations of classic imagery.
3. Marketing and Advertising - Exploring color roles and societal implications in marketing and advertising images can lead to creating more inclusive and diverse campaigns resulting in broadening demographic horizons.
