Category
Lifestyle
Functional Indulgence
Trend cluster
Category
Expanded
Care
Virtual healthcare platforms are adopting urgent care services and specialties.
4.1
Trend score
Trend
What is the Expanded Care trend?
Expanded Care: Virtual health services and care have become commonplace, but many are limited in their capabilities. Now, some businesses in healthcare are offering urgent care through their virtual platforms--with services like at-home medical dispatching and fast turnarounds for necessary prescriptions.
Insight
The consumer insight behind the Expanded Care trend
Virtual medicine has made healthcare more accessible as it saves patients time and transportation costs. It also offers opportunities for businesses and institutions in the healthcare industry--especially in expanding their reach. As hybrid (virtual and in-person) healthcare becomes the norm--particularly as online urgent care becomes more effective and expansive--these platforms have the potential to reduce the issue of overloaded hospitals with long wait times for patients.
Trend themes
Themes within the Expanded Care trend
Three behaviours holding the trend together01
Virtual Urgent Care
Virtual healthcare platforms are adopting urgent care services and specialties.
02
AI-powered Virtual Assistants
Walmart Health Virtual Care will use Gyant's virtual assistant for automated patient intake and more.
03
On-Demand Telemedicine Apps
'Planned Parenthood Direct' offers on-demand birth control and medicinal services.
Industry implications
What the Expanded Care trend means for industry
Where the trend changes the playbookFor
Telehealth Industry
The expansion of virtual urgent care services presents opportunities for telehealth platforms to enhance their offerings and reach more patients.
For
Artificial Intelligence Industry
Integrating AI-powered virtual assistants into healthcare platforms can improve patient intake processes and enhance the overall patient experience.
For
Pharmaceutical Industry
On-demand telemedicine apps like 'Planned Parenthood Direct' create opportunities for pharmaceutical companies to partner with digital healthcare providers and offer convenient access to birth control and other medicines.
Workshop question
How could your brand expand its virtual services to reach more demographics?
Trend signals
Trend signals for Expanded Care
Trend score 4.1 out of 10, from popularity 67%, activity 41%, freshness 17%.
Popularity67%
Activity41%
Freshness17%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Expanded Care trend
5 featured examples from May 5, 2022 to Jul 11, 2023CategoryLifestyle
In-Home Urgent Care Services
Emory Healthcare and DispatchHealth Partner to Improve In-Home Care
Disruptive innovation opportunity: Develop innovative medical devices, software, and platforms that support in-home healthcare services and telemedicine.
CategoryTech
Intuitive Virtual Health Advisors
Blue Healthcare's BlueDoctor AI Revolutionizes Virtual Visits
BlueDoctor AI demonstrates the disruptive innovation potential within the healthcare technology industry, specifically in transforming the patient-doctor interaction.
CategoryLifestyle
On-Demand Telemedicine Apps
'Planned Parenthood Direct' Offers On-Demand Birthcontrol of Any Kind
Healthcare providers can utilize telemedicine technology to expand their services, reach more patients, and improve overall healthcare outcomes.
CategoryLifestyle
AI Virtual Healthcare Assistants
Walmart Health Virtual Care Will Use Gyant's Virtual Assistant
As the healthcare industry continues to evolve digitally, there is a need for innovative companies to create AI-driven healthcare solutions that can transform the patient experien…
CategoryTech
Women's Telemedicine Platforms
The Alpha Membership is an Ideal Non-Traditional Mother's Day Gift
Opportunity for healthcare providers to develop and promote telemedicine platforms that focus on women's health, which can provide various medical conditions treated remotely.
