Category
Tech
Delegated Interfaces
Trend cluster
Category
Enhanced
Record
Record players and vinyls are elevated for the contemporary consumer.
3.4
Trend score
Trend
What is the Enhanced Record trend?
Enhanced Record: More than being enhanced with tech, record players and vinyl records are being designed in a way that prioritizes the habits and design preferences of contemporary consumers–with everything from streaming capabilities to minimalism being incorporated into new products in this space.
Insight
The consumer insight behind the Enhanced Record trend
Consumers are becoming increasingly partial to nostalgic products that remind them of previous positive experiences, and offering nostalgic products allows brands to connect with those individuals. However, this same group of people are used to the comforts of modern technology, and aren't willing to compromise on functionality--thus seeking the best of both worlds.
Trend themes
Themes within the Enhanced Record trend
Three behaviours holding the trend together01
Nostalgia-based products
Consumers are becoming increasingly partial to nostalgic products that remind them of previous positive experiences.
02
Hybridization of old and new technology
Seeking the best of both worlds, consumers are looking for modern tech solutions that are compatible with older formats.
03
Modular and customizable products
Consumers seek a new level of personalization from their audio equipment, with 3D-printed systems for audiophiles that will offer modular design and new-fangled functionalities.
Industry implications
What the Enhanced Record trend means for industry
Where the trend changes the playbookFor
Audio equipment manufacturing
Manufacturers can tap into the vinyl record revival by creating and designing modern audio equipment compatible with older formats that appeals to contemporary consumers.
For
Eco-friendly manufacturing
Record player manufacturers can create systems that are greener and more eco-friendly by utilizing renewable resources and minimal virgin materials.
For
Meditation and mindfulness
New product ideas for silent meditation vinyl records or other meditation tools could feed the trendy interest for mindfulness among consumers.
Workshop question
How could your brand enhance one of its more traditional products or services?
Trend signals
Trend signals for Enhanced Record
Trend score 3.4 out of 10, from popularity 46%, activity 48%, freshness 8%.
Popularity46%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Enhanced Record trend
4 featured examples from Sep 5, 2018 to Mar 15, 2019CategoryTech
Streaming-Friendly Record Players
The Conceptual 'BEOFUSION' Record Player is Future-Ready
Audio equipment manufacturers can incorporate streaming capabilities into their product lines to appeal to younger generations and tech-savvy audiophiles.
CategoryTech
Modular 3D-Printed Record Players
The 'Lenco-MD' Can be Paired with a Number of Different Modules
The consumer electronics industry can benefit from modular designs to offer customizable and upgradable products with various features.
CategoryTech
Subtly Chic Sound Systems
The 'Vnl' Record Player by William Fikilianz is Ultra-Minimalistic
Opportunity for disruptive innovation: Innovate the manufacturing process and design aesthetic of audio equipment to meet the growing demand for minimalistic, stylish products.
CategoryLifestyle
Silent Meditation Records
This Vinyl Record Provides Silence for Quiet Contemplation
Disruptive innovation opportunity: Revolutionizing the wellness industry by introducing new ways to enhance the meditation experience through innovative products and services.
