Record players and vinyls are elevated for the contemporary consumer
Implications - More than being enhanced with tech, record players and vinyl records are being designed in a way that prioritizes the habits and design preferences of contemporary consumers–with everything from streaming capabilities to minimalism being incorporated into new products in this space.
Insight - Consumers are becoming increasingly partial to nostalgic products that remind them of previous positive experiences, and offering nostalgic products allows brands to connect with those individuals. However, this same group of people are used to the comforts of modern technology, and aren't willing to compromise on functionality--thus seeking the best of both worlds.
Insight - Consumers are becoming increasingly partial to nostalgic products that remind them of previous positive experiences, and offering nostalgic products allows brands to connect with those individuals. However, this same group of people are used to the comforts of modern technology, and aren't willing to compromise on functionality--thus seeking the best of both worlds.
Workshop Question - How could your brand enhance one of its more traditional products or services?
Trend Themes
1. Nostalgia-based Products - Consumers are becoming increasingly partial to nostalgic products that remind them of previous positive experiences.
2. Hybridization of Old and New Technology - Seeking the best of both worlds, consumers are looking for modern tech solutions that are compatible with older formats.
3. Modular and Customizable Products - Consumers seek a new level of personalization from their audio equipment, with 3D-printed systems for audiophiles that will offer modular design and new-fangled functionalities.
Industry Implications
1. Audio Equipment Manufacturing - Manufacturers can tap into the vinyl record revival by creating and designing modern audio equipment compatible with older formats that appeals to contemporary consumers.
2. Eco-friendly Manufacturing - Record player manufacturers can create systems that are greener and more eco-friendly by utilizing renewable resources and minimal virgin materials.
3. Meditation and Mindfulness - New product ideas for silent meditation vinyl records or other meditation tools could feed the trendy interest for mindfulness among consumers.
4 Featured, 22 Examples:
59,738 Total Clicks
Date Range:
Sep 18 — May 19
Trending:
Average
Consumer Insight Topics:
