Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Empowering
Retail
Social businesses create job opportunities for underprivileged communities.
3.1
Trend score
Trend
What is the Empowering Retail trend?
Empowering Retail: Social businesses are steadily growing in number, and one of the ways these businesses help developing countries and underprivileged communities is through the creation of new jobs, especially in retail ventures, which range from bakeries to fashion design. By providing fair-wage employment, these businesses empower local citizens, ultimately helping them to improve their quality of life.
Trend themes
Themes within the Empowering Retail trend
Three behaviours holding the trend together01
Social Businesses Empower Communities through Job Creation
Social businesses are providing fair-wage employment to underprivileged communities, especially in retail ventures.
02
Fair Trade and Ethical Employment
Companies are providing sustainable and ethical employment to women in developing countries such as Afghanistan, East Africa and Bangladesh through the sale of handmade crafts and textiles.
03
Restaurants and Coffee Shops Provide Employment Opportunities
Social enterprises are providing employment, training and support to individuals who have been homeless or have learning disabilities.
Industry implications
What the Empowering Retail trend means for industry
Where the trend changes the playbookFor
Handmade Accessories and Jewelry
Small businesses can provide a platform for young and emerging female jewelry designers by offering resources and fair commissions.
For
Textiles and Home Decor
Fair trade clothing, accessory and home decor companies can create sustainable income-generating opportunities for artisans in developing countries.
For
Food and Restaurant Services
Restaurants and cafes can offer training and employment opportunities for individuals who have been homeless or have learning disabilities.
Trend signals
Trend signals for Empowering Retail
Trend score 3.1 out of 10, from popularity 32%, activity 51%, freshness 8%.
Popularity32%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
Asia-Pacific
South America
Africa
Evidence
Examples of the Empowering Retail trend
9 featured examples from Nov 20, 2011 to Feb 21, 2012CategoryFashion
Empowering Accessory Collectives
Chloe + Isabel Gives a Platform for Burgeoning Jewelry Designers
Chloe + Isabel operates in the e-commerce industry, providing a platform for jewelry designers to sell their products online.
CategorySocial Good
Fair Trade Weaving
WomenCraft Offers Ethical Employment in East Africa's Mafiga Matatu Area
The use of sustainable, locally-sourced materials and traditional handcrafting techniques, as seen in WomenCraft's woven fruit bowls and placemats, represents a disruptive innovat…
CategorySocial Good
Empowering Crochet
Fair Trade 'Pebble' Baby Line Employs Women in Bangladesh
Disruptive innovation opportunity: Incorporate sustainability and ethical practices into the production of baby toys and accessories.
CategorySocial Good
Nonprofit Coffee Shops
Strawberry Line Cafe Employs Adults with Learning Disabilities
Coffee shops can explore the opportunity to become social enterprises and engage in inclusive hiring practices to make a positive impact on the community and support marginalized…
CategorySocial Good
Hope-Promoting Handmade Bags
The 94 Store Employs Historically Disadvantaged South Africans
Disruptive innovation opportunity: Integrate sustainable employment practices into the fashion industry and promote socially conscious brands.
CategorySocial Good
Vibrant Fair Trade Products
Global Mamas Helps Ghana-Based Artisan Reach New Markets
Opportunity for the fashion industry to collaborate with artisans in developing countries to create vibrant and unique products.
CategorySocial Good
Vibrant Opportunity Dining
Cafe Create Employs People Who Have Been Homeless
Opportunities for socially conscious dining establishments to create training and employment programs for marginalized populations.
CategorySocial Good
Empowering Bakeries
The Bread Maker in the UK Employees People with Learning Disabilities
Disruptive innovation opportunity: Incorporate inclusive hiring practices in the hospitality and catering industry to create more opportunities for people with learning disabiliti…
CategorySocial Good
Sustainable, Empowering Rugs
'Arzu Studio Hope' Offers Employment to Women in Afghanistan
Opportunity for rug retailers to embrace sustainable practices and collaborate with female weavers to create ethically-made rugs.
