Category
Tech
Automated Upkeep
Trend cluster
Category
Elevated
Memorabilia
Franchises expand their goods to the luxury market for exclusive appeal.
5.6
Trend score
Trend
What is the Elevated Memorabilia trend?
Elevated Memorabilia: Seeking to expand consumer interest, TV and movie franchises are turning to more lavish collectibles to add exclusive appeal. Moving beyond figurines and children's toys, brands are using upscale products like automobiles and expensive jewelry to showcase cult sci-fi movies and classic characters in a new light. This allows franchises to broaden consumer interest beyond that of its loyal fan base.
Trend themes
Themes within the Elevated Memorabilia trend
Three behaviours holding the trend together01
Luxury merchandising
As TV and movie franchises expand consumer interest, they use more upscale products to add exclusive appeal such as jewelry, watches and luxury cars.
02
Interactive themed experiences
Hotels offer extravagant, interactive packages like this James Bond experience which will cost guests $104,000 to live like the ultimate spy.
03
Opulent collectibles
As Star Wars collectibles continue to roll out before the release of the newest film, companies are creating opulent interpretations that take hours to create and have 800+ diamonds embedded.
Industry implications
What the Elevated Memorabilia trend means for industry
Where the trend changes the playbookFor
Entertainment
Expanding consumer interest with franchises is creating new avenues of revenue but also allows brands to broaden consumer interest beyond that of its loyal fan base.
For
Hospitality
Hotels offer extravagant, interactive packages that can expand their range of services and exclusivity for those seeking a high-end experience.
For
Luxury
Creating opulent collectibles like jewelry and intricate timepieces allows companies to expand their products and cater to a luxury consumer base.
Trend signals
Trend signals for Elevated Memorabilia
Trend score 5.6 out of 10, from popularity 78%, activity 81%, freshness 8%.
Popularity78%
Activity81%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Elevated Memorabilia trend
4 featured examples from Sep 10 to Dec 13, 2015CategoryFashion
Villainous Galactic Watches
Devon's $28,500 Star Wars Watches Resemble the Iconic TIE Fighter Jet
Luxury watch manufacturers can capitalize on the demand for unique and highly detailed Star Wars-themed timepieces like the Devon's intergalactic watch.
CategoryAutos
Villainous Luxury Cars
The 'Jaguar C-X75' was Redesigned for the Upcoming James Bond 'Spectre'
Movie studios can partner with car manufacturers to make exclusive cars for major films and fans.
CategoryWorld
Adventurous Spy Getaways
This Hotel's James Bond Experience Takes You on a Helicopter Spy Mission
Luxury hotels and resorts have the opportunity to create unique and personalized experiences for their guests that cater to their fantasies and offer them a chance to live out the…
CategoryPop Culture
Gilded Sci-Fi Droids
This Diamond-Studded BB-8 Droid is Fit for Luxurious Star Wars Fans
Luxury goods brands can carve out a segment in the collectibles market by partnering with popular franchises and creating high-end limited edition merchandise.
