Category
World
Cabin Stack
Trend cluster
Category
Elderly
Entertainment
Seeking to maintain excitement, aging consumers turn to youthful activities.
3.7
Trend score
What's Happening
What is the Elderly Entertainment trend?
Elderly Entertainment: While old age often comes with connotations of being a stage of life that lacks excitement, a shift toward more positive views of retirement has consumers seeking out new ways to maintain a thriving social life. Activities like online dating and gaming events combine entertainment with a desire to maintain aspects of one's youth, even in old age.
Trend themes
Themes within the Elderly Entertainment trend
Three behaviours holding the trend together01
Seniors Seeking Excitement
Old age is no longer associated with being dull. Seniors are seeking activities that excite them and maintain their social life.
02
Senior-Specific Products
Products such as TEPOS and Stitch are being developed specifically for seniors, meeting their needs and interests in gaming, dating, and socializing.
03
Inter-Generational Connections
Services such as Speaking Exchange and Oma's Pop-Up are bringing together different generations, encouraging social interactions and addressing issues of loneliness and isolation among the elderly.
Industry implications
What the Elderly Entertainment trend means for industry
Where the trend changes the playbookFor
Healthcare and Wellness
Opportunities exist in developing activities and products that put emphasis on enjoying life during old age.
For
Technology
Service and product innovations that address the unique needs and interests of the elderly, such as TEPOS and Stitch, pave the way for the development of elderly-friendly technology.
For
Retail and Hospitality
Initiatives such as Oma's Pop-Up have the potential to create a new niche market in hospitality by offering seniors unique opportunities to participate and socialize.
Trend signals
Trend signals for Elderly Entertainment
Trend score 3.7 out of 10, from popularity 56%, activity 46%, freshness 8%.
Popularity56%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Elderly Entertainment trend
9 featured examples from Jan 2, 2012 to Jun 2, 2015CategoryLife-Stages
Golden-Age Social Networking
The Stitch Service for Senior Citizens Helps Connect Older Folk
Stitch represents a disruptive innovation opportunity for the social networking industry as it caters to a specific demographic with unique needs and preferences.
CategoryLife-Stages
Grandma Graffiti Workshops
The LATA 65 Lisbon Project Teaches Street Art Culture to Seniors
The LATA 65 Lisbon project creates opportunities for growth in art education for seniors, fostering creativity, engagement, and intergenerational learning.
CategoryLife-Stages
Projected Chess Sets
TEPOS is Hi-Tech Entertainment Designed for the Elderly
The TEPOS system highlights the need for innovative entertainment solutions catered specifically for the elderly, presenting an opportunity for the senior entertainment industry t…
CategoryLife-Stages
Old Age Dating Sites
'Stitch' is a Dating Site Specifically for Those Over 50
Old age dating shows that there needs to be a specific dating service targeted towards seniors.
CategoryLifestyle
Senior Citizen Restaurant Pop-Ups
Oma's Pop-Up Serves as a Social Reintegration for Grandparents
Hospitality and food service industry can explore similar pop-up concepts to create social opportunities for elderly customers.
CategoryArt & Design
Elderly Style Guides
The Zoe Spawton What Ali Wore Series Depicts Senior Outfits
Brands can shift focus to create collections that reflect the diverse and individualistic styles of senior fashionistas.
CategoryLife-Stages
Age Group-Connecting Ads
A Speaking Exchange Brings English-Learning Teens and US Seniors Together
Language schools and institutions can leverage digital tools and platforms to facilitate language exchanges between different age groups, promoting improved language learning expe…
CategoryLife-Stages
Endearing Elderly Exercise Portraits
Grainne Quinlan Captures Quirky Images of Tai Chi Enthusiasts
Opportunities for fitness facilities to develop specialized exercise programs and classes catering to the elderly population, focusing on low-impact activities.
CategoryLife-Stages
Senior-Themed Gaming Events
The Lebanon County Senior Games Are in Their 29th Year of Competition
Disruptive Innovation Opportunity: Collaborate with senior-focused organizations to develop gaming hardware and software that cater to the needs and preferences of older adults.
