Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Effortless
Everyday
The automation of everything penetrates even the most mundane tasks.
4.3
Trend score
Trend
What is the Effortless Everyday trend?
Effortless Everyday: Convenience and automation is a set expectation for consumers today, with brands such as Airbnb or Tinder making it easier to handle life's larger focal points. This idea of automation is taken a step further with products and services that instantaneously solve everyday life's smallest issues.
Trend themes
Themes within the Effortless Everyday trend
Three behaviours holding the trend together01
Automation
The trend towards automation continues to infiltrate nearly every aspect of everyday life and creates opportunities for innovative product design and development.
02
Self-Cleaning
Products that are self-cleaning, self-drying, and feature anti-microbial characteristics are on the rise, providing opportunities to transform the cleaning and maintenance industry.
03
On-the-Go
The popularity of products designed for convenience and ease of use while on-the-go, from grooming wipes to self-cleaning fish tanks, is increasing and provides opportunities for mobile and adaptable product innovation.
Industry implications
What the Effortless Everyday trend means for industry
Where the trend changes the playbookFor
Home Appliances
Advancements in self-cleaning technology in home appliances have generated a new era in the routine maintenance and cleaning industry.
For
Personal Care
The personal care industry continues to grow with the market for on-the-go personal care products and travel-friendly grooming tools.
For
Product Design
Innovative product design strategies focusing on automation and multifunctionality are revolutionizing functionality, ease of use, and accessibility.
Workshop question
What areas of your business could you automate to offer consumers more convenience?
Trend signals
Trend signals for Effortless Everyday
Trend score 4.3 out of 10, from popularity 65%, activity 57%, freshness 8%.
Popularity65%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Effortless Everyday trend
8 featured examples from Apr 29, 2014 to Jul 23, 2016CategoryArt & Design
Easy Maintenance Bedding
The Complete Bedding Set by Smart Bedding Can be Made Easily in the AM
The home furnishings industry can explore new bed linens innovations for easy bed making and relaxed style.
CategoryLifestyle
Self-Cleaning Fish Tanks
The Avo Fish Tank Takes Care of Itself
The self-cleaning fish tanks like Avo offer disruptive innovation opportunities in the home decor industry, combining functionality and aesthetic appeal.
CategoryFashion
Tangle-Proof Beard Brushes
The Big Red Beard Comb Doubles as Both a Facial and Head Grooming Tool
The dual-purpose and tangle-proof features of the Big Red Beard Combs present a disruptive innovation opportunity within the grooming products industry.
CategoryFashion
Facial Hair Care Wipes
Zeke's Beard Wipes are Infused with Jojoba, Coconut and Argan Oils
The personal care and grooming industry can capitalize on the increased demand for facial hair care products.
CategoryArt & Design
Self-Cleaning Vacuums
The New Brushroll Clean Eureka Vacuum Untangles Itself from Messes
The development of self-cleaning vacuum technology like the Eureka Brushroll Clean presents opportunities for further innovation in other household appliances, such as self-cleani…
CategoryLifestyle
Self-Cleaning Toothbrushes
The Electric Toothbrush Aura Clean Features a Dock That Zaps Dirt
The personal care products industry can benefit from developing self-cleaning toothbrushes for improved oral hygiene.
CategoryAutos
Self-Cleaning Cars
Nissan Unveiled a Self-Cleaning System that Uses 'Ultra-Ever Dry' Paint
The automotive industry can leverage the self-cleaning car trend to offer innovative and convenient solutions to customers.
CategoryTech
Automatic Eyewear Cleaners
The Cliris is a Gadget That Cleans, Dries and Scents Your Glasses
The availability of automatic, high-tech eyewear cleaners is disrupting the traditional manual eyewear maintenance industry.
