Offline social media-inspired treats offer a tangible connection to social networks
Implications - As social media reaches new levels of pervasiveness, the offline world is being bombarded with ways for users to literally ingest their obsession. This enhanced fandom is spreading rapidly, as the concept of third-party cross promotion allows products and ideas to enter the realm of ubiquity, as brands become far more lax with regard to copyright and trademark issues.
Trend Themes
1. Edible Social Media - The trend of edible social media is providing opportunities for brands to capitalize on the ubiquity of social media by offering personalized, tangible treats that connect users to social networks
2. Personalized Desserts - The trend of personalized desserts is allowing consumers to turn their memories and obsessions into delicious, photo-worthy treats, offering opportunities for brands to tap into the sentimentality and fandom of their audience
3. Interactive Culinary Experiences - The trend of interactive culinary experiences is satisfying the desire for novel food experiences, offering opportunities for brands to create unforgettable, immersive experiences centered around popular trends and obsessions
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can capitalize on the trend of personalized desserts and interactive culinary experiences to offer unique, immersive food experiences that tap into the sentimentality and fandom of their audience
2. Social Media and Technology - Brands in the social media and technology industry can expand their reach and engage their audience through the trend of edible social media, offering personalized and tangible treats that connect users to their social networks
3. Gifts and Celebrations - Brands in the gifts and celebrations industry can tap into the sentimentality and fandom of their audience by offering personalized, photo-worthy desserts that are perfect for gifting and celebrating special occasions
5 Featured, 45 Examples:
461,738 Total Clicks
Date Range:
Dec 12 — Jan 14
Trending:
Average
Consumer Insight Topics:
