Category
Lifestyle
Assisted Choices
Trend cluster
Category
Edible
Media
Offline social media-inspired treats offer a tangible connection to social networks.
4.5
Trend score
Trend
What is the Edible Media trend?
Edible Media: As social media reaches new levels of pervasiveness, the offline world is being bombarded with ways for users to literally ingest their obsession. This enhanced fandom is spreading rapidly, as the concept of third-party cross promotion allows products and ideas to enter the realm of ubiquity, as brands become far more lax with regard to copyright and trademark issues.
Trend themes
Themes within the Edible Media trend
Three behaviours holding the trend together01
Edible Social Media
The trend of edible social media is providing opportunities for brands to capitalize on the ubiquity of social media by offering personalized, tangible treats that connect users to social networks
02
Personalized Desserts
The trend of personalized desserts is allowing consumers to turn their memories and obsessions into delicious, photo-worthy treats, offering opportunities for brands to tap into the sentimentality and fandom of their audience
03
Interactive Culinary Experiences
The trend of interactive culinary experiences is satisfying the desire for novel food experiences, offering opportunities for brands to create unforgettable, immersive experiences centered around popular trends and obsessions
Industry implications
What the Edible Media trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands in the food and beverage industry can capitalize on the trend of personalized desserts and interactive culinary experiences to offer unique, immersive food experiences that tap into the sentimentality and fandom of their audience
For
Social Media and Technology
Brands in the social media and technology industry can expand their reach and engage their audience through the trend of edible social media, offering personalized and tangible treats that connect users to their social networks
For
Gifts and Celebrations
Brands in the gifts and celebrations industry can tap into the sentimentality and fandom of their audience by offering personalized, photo-worthy desserts that are perfect for gifting and celebrating special occasions
Trend signals
Trend signals for Edible Media
Trend score 4.5 out of 10, from popularity 80%, activity 47%, freshness 8%.
Popularity80%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Edible Media trend
5 featured examples from Dec 3, 2012 to Nov 26, 2013CategoryLifestyle
Social Media Ice Cream
The Facebook Ice Cream Flavor is a Clever Twist on a Classic Dessert
The food and beverage industry can capitalize on branded food products and social media platforms to attract younger consumers.
CategoryLifestyle
Social Media Game Desserts
The Candy Crush Cake Will Addict People Immediately
The food and beverage industry has the opportunity to innovate by introducing gamification into their products, creating a unique blend of entertainment and food.
CategoryTech
Gourmet Photo-Printed Marshmallows
Eat Your Instagram Photos Printed On Marshmallows
Disruptive innovation opportunity: Combine advancements in food printing and imaging to create new market opportunities for personalized, visually appealing edible products.
CategoryArt & Design
Social Sharing Suprise Cakes
An Instagram Dessert Chocolate Mousse is a Photo-Worthy Creation
Disruptive innovation opportunity for food and beverage companies to incorporate visually appealing and interactive desserts into their menus, increasing customer engagement and s…
CategoryPop Culture
Social Media Snapshot Cookies
'Baking for Good' Toasts Your Memories with Instagram Cookies
Using Instagram's popularity to offer customized products and experiences.
