Category
Lifestyle
Assisted Choices
Trend cluster
Category
Edible
Alcohol
Cocktails are given a solid, food-based form to satisfy demand for diversity.
3.9
Trend score
Trend
What is the Edible Alcohol trend?
Edible Alcohol: As consumers crave a more diversified, indulgent experience with libations, alcohol is given a solid food form to satisfy a need for enhancement. Being a combination of store-bought and homemade, the products satisfy consumers that are looking for a multi-sensory experience in their consumption.
Trend themes
Themes within the Edible Alcohol trend
Three behaviours holding the trend together01
Edible Cocktails
There is a growing demand for diversification in alcohol consumption which has inspired the creation of solid food forms of liquor that enhance multi-sensory experiences.
02
Gelatin Shots
The trend of incorporating liquor into drinks has led to the innovation of liquor-filled gelatin shots that offer a fun and colorful way to become intoxicated.
03
Alcoholic Desserts
Liquor-infused desserts have disrupted the culinary industry, combining our love for sweets and the fun of drinking in one product.
Industry implications
What the Edible Alcohol trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Industry professionals can explore opportunities to innovate in the food and beverage sector by creating products that offer innovative and inspiring drinking experiences.
For
Catering and Event Planning Industry
Professionals in the catering and event planning industry can embrace this trend by creating decorative and fun displays of liquor-infused treats to satisfy guests' cravings for novelty experiences.
For
Packaging Industry
Innovative packaging solutions are needed to create products that are both functional and eye-catching, taking into account that many of these products are consumed at social events or on-the-go.
Trend signals
Trend signals for Edible Alcohol
Trend score 3.9 out of 10, from popularity 56%, activity 52%, freshness 8%.
Popularity56%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Edible Alcohol trend
6 featured examples from May 18 to Aug 26, 2014CategoryLifestyle
Alcoholic Gelatin Cakes
This Jello Shot Cake Brings the Fun of the Party to the Baking World
Bakeries can capitalize on the trend of alcoholic desserts by developing and marketing new offerings that cater to those who want to indulge in alcohol and dessert at the same tim…
CategoryLifestyle
Alcoholic Watermelon Slices
These Watermelon Jello Shots Are Perfect for July 4th Celebrations
The cocktail industry can capitalize on the trend of alcoholic watermelon jello shots by creating new flavor variations and incorporating unique serving methods to enhance the dri…
CategoryLifestyle
Champagne Confectionary Shots
These Delicious Jelly Shots are Made with Champagne and Rhubarb
The food and beverage industry can take advantage of the champagne confectionary trend by introducing new products such as sparkling jellies, jelly shots, and other confectionery…
CategoryLifestyle
Boozy Watermelon Wedges
This Recipe Teaches You How To Infused Watermelon Slices With Vodka
Restaurants and bars can offer new menus and specials that feature alcohol-infused fruits and other innovative cocktails.
CategoryLifestyle
Fried Tequila Shots
These Booze-Filled Cake Bites are the Perfect Fried Alcoholic Treat
The food and beverage industry can explore innovative techniques and flavors to create exciting fried dessert offerings.
CategoryLifestyle
Boozy Banana Shots
These Festive Banana-Flavored Shots are Made from Gelatin
The cocktail industry could capitalize on the trend of creating unique and playful edible cocktails to attract a younger audience.
