Category
Tech
Automated Upkeep
Trend cluster
Category
Eco
Delivery
Courier services are on the incline as consumers demand eco-friendly business.
2.4
Trend score
Trend
What is the Eco Delivery trend?
Eco Delivery: Many urban businesses are turning to environmentally friendly delivery services not only because of congested city streets, but also because of the desire to be seen as social and eco establishments. Environmentally conscious consumers want to ensure that those corporations they're purchasing goods from are actively seeking to cut back on emissions.
Trend themes
Themes within the Eco Delivery trend
Three behaviours holding the trend together01
Sustainable Delivery Services
The trend towards eco-friendly delivery options is driven by both environmental concerns and consumer demand for social and eco-conscious establishments.
02
Delivery Optimization Apps
Delivery apps, such as Postmates, that offer algorithmic optimization and real-time tracking have the ability to connect courier services with an immediate need for short-range shipping jobs, benefitting both businesses and couriers.
03
Cargo Bikes and Urban Delivery Collectives
Increasing adoption of cargo bikes and rider-owned and -operated collectives aimed at reducing the energy used in urban freight transport is driven by the negative environmental impact of motorized vehicles, as well as an increasing awareness of and social commitment to sustainable practices.
Industry implications
What the Eco Delivery trend means for industry
Where the trend changes the playbookFor
Logistics and Delivery
Businesses in logistics and delivery industries can benefit by exploring innovative ways to optimize delivery services using apps, tools and advanced technologies that are both cost-effective and environmentally friendly.
For
Sustainable Transport
Transit companies that embrace sustainable transport options, such as cargo bikes, electric bikes, and electric vehicles, stand to gain from offering more eco-friendly services and products to a growing and socially aware consumer base.
For
Local and Organic Food Delivery
Companies that provide locally and organically grown produce will benefit from offering customers convenient and personalized food delivery options, as well as forging deeper relationships with farmers they work closely with.
Trend signals
Trend signals for Eco Delivery
Trend score 2.4 out of 10, from popularity 36%, activity 28%, freshness 8%.
Popularity36%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Delivery trend
4 featured examples from Oct 31, 2011 to Jan 28, 2013CategoryEco
Electric Transport Bicycles
The iBullitt Solar Cargo eBike Reduces Energy in Freight Businesses
Disruptive innovation opportunity: Build electric transport bicycle fleets for last-mile delivery services in urban areas, reducing traffic congestion and pollution.
CategorySocial Good
Local Food Deliveries
Mama Earth Organics Lets You Choose Weekly or Bi-Weekly Produce Baskets
Disruptive innovation opportunity: Developing a subscription-based meal kit service that sources ingredients directly from local organic farms to provide fresher and more sustaina…
CategoryTech
Deliveryman Downtime Apps
The Postmates App Ensures Bicycle Couriers Always Have Work
Disruptive innovation opportunity for courier and delivery companies to adopt on-demand and crowd-sourcing models to stay competitive with new apps like Postmates.
CategorySocial Good
Urban Delivery Collectives
Independent Alternative Control Courier is Rider-Owned and -Operated
Control Courier's rider-owned and -operative collective model disrupts traditional courier and delivery services, offering a more sustainable and transparent alternative.
