Self-care products are being made with dissolvable packaging for eco-friendliness
Trend - Brands in the beauty industry are releasing products with fully dissolvable packaging. Going beyond biodegradable or recyclable, these packages are fully sustainable, dissolving in minutes of the product being used. This shifts the perception of the beauty industry to be more eco-friendly.
Insight - Younger Gen Z consumers are more interested in self-care and cosmetics products than previous generations, with consumers across all genders consuming more cosmetics products than previous generations in the same age range. These consumers are growing up in a time when schools and NGOs are advocating the importance of immediate shifts toward sustainability. As such, brands in traditionally unsustainable industries are adopting new practices to better meet the needs of Gen Z consumers.
Insight - Younger Gen Z consumers are more interested in self-care and cosmetics products than previous generations, with consumers across all genders consuming more cosmetics products than previous generations in the same age range. These consumers are growing up in a time when schools and NGOs are advocating the importance of immediate shifts toward sustainability. As such, brands in traditionally unsustainable industries are adopting new practices to better meet the needs of Gen Z consumers.
Workshop Question - How could your brand look to modern sustainability trends across adjacent industries to better address the needs of its younger consumers?
Trend Themes
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Fully Dissolvable Packaging — Brands in the beauty industry are releasing products with fully dissolvable packaging, shifting the perception of the industry to be more eco-friendly.
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Concentrated, Waterless Products — As more consumers adapt low-waste beauty rituals, they are turning to concentrated, waterless products that can be activated with water as needed, only at the time of use.
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Sustainable Single-use Wipes — Beauty consumers are increasingly seeking the convenience of liquid skincare products in the form of convenient, on-the-go wipes, leading to the development of completely dissolvable wipes for a 'zero-trace cleanse' experience.
Industry Implications
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Beauty and Cosmetics — Brands in the beauty industry are adopting new practices to better meet the needs of Gen Z consumers, who are more interested in self-care and cosmetics products than previous generations.
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Packaging and Sustainability — Fully dissolvable packaging and the rise of concentrated, waterless products are driving innovation in the packaging industry to achieve more sustainable solutions.
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Skincare and Personal Care — The demand for convenient, on-the-go skincare products and the shift towards sustainability are influencing the development of dissolvable wipes and other eco-friendly alternatives in the skincare and personal care industry.
