Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Digitized
Paint
Paint-matching apps offer precision and diversity of application.
3.6
Trend score
Trend
What is the Digitized Paint trend?
Digitized Paint: Consumers are increasingly turning to apps to allow them to digitally match colors of interest to known paint colors, as well as reflect those colors in a space in real-time--ensuring accuracy in the process of interior design. This shift comes as brands in the design space try to align consumers' preference for customization with their already established digital habits.
Insight
The consumer insight behind the Digitized Paint trend
With the growth of online shopping, consumers are now accustomed to purchasing products before having actually tested them. With these new purchase habits has come the occasional added cost when an item is purchased and then discarded for its lack of alignment to the consumers' preferences. Thus, consumers are turning to apps that are able to blend real-world trials with digital ones–allowing them the opportunity to better trust what they decide to spend their money on.
Trend themes
Themes within the Digitized Paint trend
Three behaviours holding the trend together01
Rise of Paint-Matching Apps
The trend of using apps to digitally match desired paint colors and check colors in real-time is disrupting the interior design space, as brands try to align consumers' preference for customization with their established digital habits. A new opportunity lies in the integration of AI and machine learning technologies to enhance accuracy and precision.
02
Augmented Reality in Home Decor
With the growth of online shopping, consumers are now accustomed to purchasing products before having actually tested them. AR technology is disrupting the industry, providing customers the opportunity to blend real-world trials with digital ones—allowing them to better trust what they decide to spend their money on. Augmented reality applications in the home decor industry as a whole could enhance the customer experience and boost sales.
03
Convenience in Home Design
As technology enables the digitalisation of home design, customers are turning to apps that make the process more convenient and streamlined. Disruption exists in the simplification of the buying process, highlighting the need for seamless integration between mobile apps and physical retail store locations.
Industry implications
What the Digitized Paint trend means for industry
Where the trend changes the playbookFor
Home Improvement Retail
Home improvement retailers could innovate current store layout, design and customer experience such as incorporating digital testing features for in-store product selection.
For
Interior Design
Interior designers can use these apps to enable the visualization of a virtually repainted or redecorated space. Architects could also use similar AR tools to bring digital mockups of buildings to life.
For
Paint Manufacturing
Paint manufacturers have an opportunity to expand its online presence and use AI-based tools to help customers select the best paint for their homes. They could consider incorporating features such as personalised recommendations based on feedback, product ratings, and reviews.
Workshop question
How could your brand better customize its consumers' purchase journey?
Trend signals
Trend signals for Digitized Paint
Trend score 3.6 out of 10, from popularity 58%, activity 42%, freshness 8%.
Popularity58%
Activity42%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Digitized Paint trend
6 featured examples from Jul 15 to Jul 16, 2019CategoryTech
Digital Color Eyedroppers
The Dulux Color Sensor Helps Users Match Paint Colors Flawlessly
The Dulux Color Sensor is a valuable tool for the home improvement industry, providing DIY decorators and professional designers with an innovative way to match paint colors flawl…
CategoryTech
Convenient Color Coordination Apps
Color Capture Makes It Easy to Get the Perfect Shade of Paint
Disruptive innovation opportunity: Partnering with color capture apps to offer exclusive discounts and promotions on recommended paint colors and home decor items.
CategoryTech
Immersive Color Testing Apps
Project Color by The Home Depot Lets Users Virtually Decorate Spaces
Opportunity for the home decor industry to leverage immersive color testing apps to enhance the shopping experience and drive online sales.
CategoryTech
Smart Paint-Matching Devices
The Palette Pico Device Records Color With Ease and Accuracy
The paint and coating industry can benefit from incorporating smart paint-matching devices with hyper-specific shade detection technology into their products, for easier and more…
CategoryTech
Curated Paint-Matching Apps
The BEHR ColorSmart App Helps Home Owners Select the Ideal Paint Shade
Disruptive innovation opportunity: Develop innovative mobile apps that enhance the paint selection and ordering process.
CategoryTech
Intuitive Paint Selection Apps
Valspar's ‘Pick-a-paint’ App Boasts Color Matching Capabilities
Disruptive innovation opportunity: Develop interactive color selection tools for interior designers to quickly match paint shades with furniture and decor.
