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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,138 more

Digitized Paint

Paint-matching apps offer precision and diversity of application

Implications - Consumers are increasingly turning to apps to allow them to digitally match colors of interest to known paint colors, as well as reflect those colors in a space in real-time--ensuring accuracy in the process of interior design. This shift comes as brands in the design space try to align consumers' preference for customization with their already established digital habits.
Workshop Question — How could your brand better customize its consumers' purchase journey?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 26 Examples:
25,696 Total Clicks
Date Range:
Jul 19 — Jul 19
Trending:
This Quarter and Average
Consumer Insight Topics:

Featured Examples

Digital Color Eyedroppers
Digital Color Eyedroppers
The Dulux Color Sensor Helps Users Match Paint Colors Flawlessly
The Dulux Color Sensor is a handy tool for DIY home decorators and professional designers alike, who are looking to find the perfect paint match to an existing color. The device works like a... MORE
Smart Paint-Matching Devices
Smart Paint-Matching Devices
The Palette Pico Device Records Color With Ease and Accuracy
The Palette Pico device records color in seconds and takes the hassle out of home improvement and decor projects. The device is the world’s first paint-matching device of its kind and is... MORE
Immersive Color Testing Apps
Immersive Color Testing Apps
Project Color by The Home Depot Lets Users Virtually Decorate Spaces
Project Color by The Home Depot is an immersive home decor app that lets users virtually test and match a variety of colors within a space. In addition to letting users browse a vast selection of... MORE
Convenient Color Coordination Apps
Convenient Color Coordination Apps
Color Capture Makes It Easy to Get the Perfect Shade of Paint
When it comes to home decorating, it can be hard for consumers to keep the bigger picture in mind, especially when they find themselves overwhelmed by options—however with the Color Capture app,... MORE
Curated Paint-Matching Apps
Curated Paint-Matching Apps
The BEHR ColorSmart App Helps Home Owners Select the Ideal Paint Shade
The BEHR ColorSmart app makes the process of at-home paint selection easier than ever before with its database of BEHR colors—a library spanning over 2500 shades across the brand’s four... MORE
Intuitive Paint Selection Apps
Intuitive Paint Selection Apps
Valspar's ‘Pick-a-paint’ App Boasts Color Matching Capabilities
Valspar’s ‘Pick-a-paint’ app is designed for Android devices and allows users to “pinpoint any color from anywhere, and then virtually test it out on their own home.” The... MORE

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