When it comes to home decorating, it can be hard for consumers to keep the bigger picture in mind, especially when they find themselves overwhelmed by options -- however with the Color Capture app, they can take photos of the colors they'd like to integrate into their room, and then let the app find the perfect paint match.
The app works by scanning the pictures uploaded by users and then matching them with the one that best suits it from Benjamin Moore. This makes it easy for users to go in and select the paint they need, while maintaining the vision they have. In addition, the app allows them to explore different color combinations so that they can get a better idea of what shade they should paint their accent wall, if painted designed would look good, or what kind of drapes they should get.
Why This Trend Is Growing
- Color Capture Apps
- Disruptive innovation opportunity: Developing an app that not only matches paint colors, but also suggests complementary colors for a cohesive room design.
- Visual Design Assistance
- Disruptive innovation opportunity: Creating an app that uses AI and AR to virtually visualize different paint colors and design options in a room before making any changes.
- Personalized Home Decor
- Disruptive innovation opportunity: Offering personalized home decor recommendations based on users' preferred color palette and style preferences.
Industries Being Reshaped
- Home Improvement Stores
- Disruptive innovation opportunity: Partnering with color capture apps to offer exclusive discounts and promotions on recommended paint colors and home decor items.
- Interior Design Services
- Disruptive innovation opportunity: Incorporating color capture apps into the design process to streamline color selection and make it easier for designers to create personalized spaces for their clients.
- Paint Manufacturers
- Disruptive innovation opportunity: Collaborating with color capture apps to develop customized paint collections that match the trending color preferences of consumers.
