De-Genderizing Geeky

Nerdy accessories illustrates a move toward gaining mass market recognition

Implications - With consumers becoming more confident in expressing their views, preferences for products beyond those tailored to a specific gender are emerging, opening up the door for more androgynous designs. By infusing stereotypical male references into female-catered products, brands aim to expand traditionally gendered products to a wider market audience. This illustrates a growing need to develop product recognition beyond its intended consumer demographic.
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SCORE 6.2
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SCORE 4.8
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