Category
Lifestyle
Assisted Choices
Trend cluster
Category
Dairy-Free
Kefir
Kefir Water is a lactose-free source of probiotics and beneficial bacteria.
4.7
Trend score
Trend
What is the Dairy-Free Kefir trend?
Dairy-Free Kefir: Beverage brands are using kefir water, which is made with sugar or coconut water cultured with kefir grains, to offer similar gut-health benefits to its dairy-based counterparts. Such products highlight how brands are adapting to the rise in plant-based and dairy-free diets while still offering the health benefits consumers are looking for.
Insight
The consumer insight behind the Dairy-Free Kefir trend
As more consumers have come to understand how their diet impacts their overall health and sense of wellbeing, they become empowered to use what they eat and drink as a functional driver for wellness. Beyond this, the rise of restriction diets and by extension products like dairy-free kefir speaks to the individualized nature of a consumers' wellness journey.
Trend themes
Themes within the Dairy-Free Kefir trend
Three behaviours holding the trend together01
Plant-Based Products
Beverage brands are using kefir water to adapt to the rise in plant-based and dairy-free diets.
02
Convenient Probiotics
Consumers are turning to compact probiotic shots and water-based drinks for convenience.
03
Wellness Personalization
The rise of restriction diets and products like dairy-free kefir speaks to the individualized nature of consumers' wellness journeys.
Industry implications
What the Dairy-Free Kefir trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Brands are adapting to plant-based and dairy-free diets to offer similar health benefits.
For
Health and Wellness Industry
Consumers are seeking more convenient access to probiotics through food and beverages.
For
Personalized Nutrition Industry
The rise of restriction diets and products like dairy-free kefir speaks to the individualized nature of consumers' wellness journeys.
Workshop question
Consider how your brand could better adapt to the shifting preferences of your customers.
Trend signals
Trend signals for Dairy-Free Kefir
Trend score 4.7 out of 10, from popularity 71%, activity 62%, freshness 9%.
Popularity71%
Activity62%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Dairy-Free Kefir trend
5 featured examples from Sep 16, 2017 to Sep 3, 2019CategoryLifestyle
Sparkling Dairy-Free Probiotic Drinks
The inner-ēco Probiotic Coconut Water Products are Tasty
Opportunity for beverage companies to introduce new dairy-free probiotic drink options.
CategoryLifestyle
Vegan-Friendly Probiotic Drinks
The Captain Kombucha Oh My Gutness Water Kefir Drinks are Tasty
The beverage industry will need to continue to innovate new flavors and ingredients to meet the growing demand for probiotic and vegan-friendly drinks.
CategoryLifestyle
Fermented Sparkling Beverages
GT's Living Foods' Aqua Kefir is an Alternative to Milky Kefir
Opportunity for beverage companies to tap into the growing demand for fermented sparkling probiotic beverages.
CategoryLifestyle
Probiotic Coconut Shots
Thirty-Two Degrees Makes Two-Ounce Coconut Water Kefir Shots
The functional beverage industry can benefit from incorporating probiotic shots into their product line and catering to health-conscious consumers.
CategoryLifestyle
Water-Based Probiotic Beverages
Goodwolf's Probiotic Water Kefir is Made with Non-Dairy Crystals
Opportunity for beverage companies to expand their product line and tap into the growing health and wellness trend.
