Category
Business
Assisted Conversion
Trend cluster
Category
Virtual Deal
Trading
Consumers turn to daily discount aggregators to decide where to buy.
2.9
Trend score
Trend
What is the Virtual Deal Trading trend?
Virtual Deal Trading: The success of daily deal sites like Groupon indicates that today’s shoppers not only love a good bargain, but one that comes without so much as a click of a button. As hectic lifestyles make comparison shopping more and more difficult, online deal aggregators may become more significant in the shopping experience. Helping consumers take advantage of discounts, they also provide marketers with a different way to geo-target and segment customers.
Trend themes
Themes within the Virtual Deal Trading trend
Three behaviours holding the trend together01
Daily Deal Aggregators
Daily deal aggregators are providing a different way to shop to online bargain hunters and also giving marketers a new way to target potential customers.
02
Group Buying Sites
Group buying sites are expanding their reach and aiming for the luxury market by leveraging social media platforms and attracting collaborations with high-end retailers.
03
Deal-Finding Search Engines
Deal-finding search engines like 'Google Offers' are competing with Groupon and opening new opportunities for local businesses to expand their reach and gain new customers.
Industry implications
What the Virtual Deal Trading trend means for industry
Where the trend changes the playbookFor
Retail
Retail businesses have the opportunity to expand their target audience, increase sales and obtain consumer data through daily deal aggregators and group buying sites.
For
Marketing
Marketing professionals have the opportunity to leverage daily deal aggregators and deal-finding search engines to target potential customers and expand brand reach and awareness.
For
Hospitality
Hospitality businesses can leverage daily deal sites and gay-friendly online discounts to attract customers to their establishments and create a niche market targeting specific demographics.
Trend signals
Trend signals for Virtual Deal Trading
Trend score 2.9 out of 10, from popularity 40%, activity 38%, freshness 8%.
Popularity40%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Virtual Deal Trading trend
6 featured examples from Feb 4, 2010 to Feb 3, 2011CategoryBusiness
Interactive Student Marketing
LuckyStudent Offers a Unique Student & Brand Interactive Experience
Opportunity for brands in consumer goods industry to gather real-time feedback and insights on product preferences and consumer behaviors to inform product development and marketi…
CategoryTech
Gay-Friendly Online Discounts
Fab Deals Releases 'Big Gay Deal of the Day' for Daily Bargains
Ecommerce businesses can use the LGBTQ+ segment's projected growth to offer deals, products, and campaigns that are welcoming and inclusive to all identities.
CategoryTech
Daily Deal Aggregators
Urban Spoils Helps You Sift Through the Savings
The growth of daily deal aggregation platforms presents an opportunity for e-commerce businesses to expand their reach and increase sales by offering exclusive deals through these…
CategoryTech
Group Buying Sites
Socialbuy Uses Social Media to Find Luxury Bargains
Disruptive innovation opportunity: Integrate group buying features into e-commerce platforms to enhance customer engagement and generate sales.
CategoryBusiness
One-Stop Deal Aggregators
Dealery Presents the City's Best Deals Without E-mail
E-commerce platforms can incorporate deal aggregation features to enhance the shopping experience for customers.
CategoryBusiness
Deal-Finding Search Engines
'Google Offers' is a Worthy Competitor of Groupon
Retailers can take advantage of the popularity of deal-finding websites and offer exclusive deals to attract more customers.
