Active wear is given a formal makeover for self-propelled professionals
Implications - As consumer lifestyles evolve to demand more multitasking, the act of cycling is doing triple-duty to decrease ecological footprints, replace exercising and as an economical means of transport. Brands are upscaling cycling apparel to be suitable for activity and office life to cohesively marry the two for urban commuters.
Trend Themes
1. Multifunctional Clothing - Develop clothing incorporating both fashion and function to promote active and versatile urban lifestyles.
2. Sustainable Cycling Fashion - Design apparel that adheres to sustainable production methods and climate change initiatives to promote environmental awareness among urban cyclists.
3. Discreet Safety Measures - Integrate safety features such as reflector patches and optimal traction elements into everyday fashion to create products that prioritize safety without sacrificing style.
Industry Implications
1. Fashion Industry - Partner with local designers and cycle shops to create clothing that promotes practicality and style in equal measures.
2. Sustainable Manufacturing Industry - Produce eco-friendly cycling clothing that take into account the need for durability and functionality to attract environmentally conscious consumers.
3. Sports Apparel Industry - Collaborate with cyclists and sports enthusiasts to design apparel that caters to the specific needs of urban riders while promoting a healthy and active lifestyle.
6 Featured, 47 Examples:
769,674 Total Clicks
Date Range:
May 13 — Sep 14
Trending:
Warm
Consumer Insight Topics:
