Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cycling
Couture
Active wear is given a formal makeover for self-propelled professionals.
4.1
Trend score
Trend
What is the Cycling Couture trend?
Cycling Couture: As consumer lifestyles evolve to demand more multitasking, the act of cycling is doing triple-duty to decrease ecological footprints, replace exercising and as an economical means of transport. Brands are upscaling cycling apparel to be suitable for activity and office life to cohesively marry the two for urban commuters.
Trend themes
Themes within the Cycling Couture trend
Three behaviours holding the trend together01
Multifunctional Clothing
Develop clothing incorporating both fashion and function to promote active and versatile urban lifestyles.
02
Sustainable Cycling Fashion
Design apparel that adheres to sustainable production methods and climate change initiatives to promote environmental awareness among urban cyclists.
03
Discreet Safety Measures
Integrate safety features such as reflector patches and optimal traction elements into everyday fashion to create products that prioritize safety without sacrificing style.
Industry implications
What the Cycling Couture trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Partner with local designers and cycle shops to create clothing that promotes practicality and style in equal measures.
For
Sustainable Manufacturing Industry
Produce eco-friendly cycling clothing that take into account the need for durability and functionality to attract environmentally conscious consumers.
For
Sports Apparel Industry
Collaborate with cyclists and sports enthusiasts to design apparel that caters to the specific needs of urban riders while promoting a healthy and active lifestyle.
Trend signals
Trend signals for Cycling Couture
Trend score 4.1 out of 10, from popularity 59%, activity 56%, freshness 8%.
Popularity59%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Cycling Couture trend
6 featured examples from May 4, 2013 to Sep 15, 2014CategoryLifestyle
Sophisticated Cycling Apparel
The LUNIS Apollo Pants Marry Fashion with Rugged Versatility
The sportswear and activewear industry can explore incorporating fashion-forward designs without compromising on performance and functionality.
CategoryFashion
Bike-Friendly Officewear
The Commuter Suit by Parker Dusseau Focuses on Movement
Opportunity for disruption: Innovating within the fashion industry to meet the changing needs of bike commuters, offering stylish and functional clothing options.
CategoryFashion
Stylish Rainproof Footwear
Urbanized Cycling Shoe by Jillian Tackaberry Keeps Feet Dry
Disruptive innovation opportunity: Integrate rainproof technology into fashionable footwear to meet the demand for stylish and functional shoes.
CategoryFashion
Stunning Traction Bike Shoes
The Carbon Shoe Will Help Make Riding Easier
The Sports and Outdoor industry can take advantage of the optimal traction shoe trend to improve performance and reduce accidents in various sports activities.
CategoryFashion
Stealth Cycling Apparel
The Lunis Reflective Crescent Windshell Goes From Day to Night in Style
The fashion industry can incorporate reflective elements in clothing as a safety feature for cyclists.
CategoryFashion
Waterproof Dress Shirts
The Petrichor Button-Up Shirt Designs Withstand All Types of Weather
The fashion industry can explore the disruptive innovation opportunity of weather-resistant apparel to enhance their product offerings and cater to customers' needs in various wea…
