Category
Lifestyle
Assisted Choices
Trend cluster
Category
Curated
Convenience
Restaurant foods are reformatted for those looking for convenient alternatives.
2.1
Trend score
Trend
What is the Curated Convenience trend?
Curated Convenience: Battling hectic schedules, consumers are replacing leisurely activities like dining out with at-home alternatives. Replacing full-course meals and specialty dishes with microwavable substitutes, these products provide the allure of brand name eateries and curated meals in a more convenient and accessible manner.
Trend themes
Themes within the Curated Convenience trend
Three behaviours holding the trend together01
Convenient Microwaveable Meals
Opportunity to reformulate traditional meals into a microwavable, on-the-go format, using fresh ingredients and appealing to consumers' busy schedules.
02
Global Cuisines Simplified
Disrupting the prepared food industry with affordable, accessible microwavable options that deliver the flavors and experience of diverse cuisines.
03
Healthy Quick-fix Meals
Offering nutritious, low-calorie but satisfying microwavable meals that cater to the growing demand for health-conscious and time-crunched consumers.
Industry implications
What the Curated Convenience trend means for industry
Where the trend changes the playbookFor
Prepared Foods Industry
Entrepreneurs can introduce new, exciting concepts that adapt traditional foods to the demands of the emerging microwavable food market.
For
Frozen Foods Industry
Innovation in the frozen foods subindustry, offering healthier, fresher options for microwavable meals without compromising on taste.
For
Convenience Store Industry
Convenience stores that expand their microwavable offerings with exotic culinary options will appeal to multicultural consumers looking for fast and wholesome meal alternatives.
Trend signals
Trend signals for Curated Convenience
Trend score 2.1 out of 10, from popularity 34%, activity 22%, freshness 8%.
Popularity34%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Curated Convenience trend
6 featured examples from Jun 21 to Aug 9, 2014CategoryLifestyle
Cheeseburger Rice Balls
This Japanese Onigiri Rice Ball Contains the Contents of a Burger
Sector that can explore new taste profiles and combinations to cater to adventurous eaters.
CategoryLifestyle
Microwaveable Indian Flatbread
Rustlers Hot Naans Let You Enjoy Delicious Indian Bread at Home
Food manufacturers can take advantage of the trend towards convenient, globally-inspired snacks by creating new product lines that cater to consumers' desire for authentic flavors…
CategoryLifestyle
Microwaveable Restaurant Meals
Denny's Restaurant's Jambalaya in a Cup Can Be Made at Home
The food and beverage industry can leverage the trend of microwavable meals to develop new products that cater to busy consumers' demand for convenience.
CategoryLifestyle
Calorie-Cutting Microwaveable Meals
Michelina's Lean Gourmet Meals are Nutritious
There is an opportunity for companies to create more ready-made, healthy foods that are accessible to consumers seeking an easy and convenient way to maintain a healthier lifestyl…
CategoryLifestyle
Frozen Pizza Strips
DiGiorno's Conveniently Cooked Microwave Pizza Dipping Strips are Mini Sized
The frozen food industry has the opportunity to incorporate more convenient and innovative snacking options, such as DiGiorno's pizza dipping strips, to meet the changing needs of…
CategoryLifestyle
Microwaveable Chicken Dinners
The Tyson Grilled & Ready Chicken Products Have Zero Preservatives
The frozen food industry can innovate by providing more microwaveable meal options using healthy and preservative-free ingredients.
