Promoting the benefits of cohabitation
Implications - The credit crunch has caused many couples to move in together more rapidly than they would have before due to financial logic. Consumers feel supported by, and therefore favor, companies that promote the benefits of "what's mine is yours" relationships and of cohabitation.
Trend Themes
1. Co-living - The credit crunch, and rising living expenses, have led to an increase in cohabitation, creating a demand for products tailored towards couples living together.
2. Matching Couple Products - Couples are seeking creative and playful ways to show their affection for each other, fueling the trend for matching couple products.
3. Eco-friendly Handmade Products - Consumers are seeking rare exclusiveness in their products in a world where everything is easily replicable via computers and digital mechanisms, triggering a shift towards handmade products that align with eco-friendly values.
Industry Implications
1. Fashion - Fashion designers can cater to the trend of matching couple products by creating unique and playful matching couple clothing and accessories.
2. Home Goods - Co-living opens up opportunities for retailers to create household items such as pajamas, cushions, cups, and hand warmers designed for couples living together.
3. Art and Design - Designers who offer innovative and unique products, such as codependent balloon art installations, are able to cater to consumers seeking novelty and exclusiveness.
12 Featured, 55 Examples:
7,910,136 Total Clicks
Date Range:
Jan 09 — Dec 09
Trending:
V. Hot
Consumer Insight Topics:
