Matching Couple Couture

Will Davidson Captures His and Her Looks for V Magazine

For the latest issue of V Magazine, Will Davidson captures models in “Let’s do it all Over the World.”

The “Let’s do it all Over the World” editorial by Will Davidson for V Magazine has models in matching his and hers outfits, to varying degrees of success. While some of the looks I can endorse for couples, some, like the matching black-and-white checks, should perhaps be left in the store.

Take a look at the matching couples clothes as they tour the world for V Magazine above.

Matching Couple Couture
Opportunity for fashion brands to create more matching couple outfits.
Personalized Fashion
Potential for fashion brands to personalize matching couple outfits for each customer.
Sustainable Fashion for Couples
Opportunity for sustainable fashion brands to create matching couple outfits made from eco-friendly materials.

Who This Affects Most

Fashion
Fashion industry can capitalize on the trend of matching couple outfits.
Retail
Retailers can tap into the demand for matching couples outfits by stocking those in their store.
Wedding Industry
Wedding planners and designers can adopt the trend of matching couple couture outfits for couple photo-shoots.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 46%
Freshness 8%