Beauty standards are questioned as consumers praise bizarre makeovers
Implications - Consumers are rebelling against the strict guidelines for beauty set out by cosmetic brands as they grow to covet the idea of gross or frightening beauty. This suggests a consumer preference for reality, relatable qualities and tongue-in-cheek awareness when it comes to modern marketing.
Trend Themes
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Rebellion Against Traditional Beauty Standards — Consumers are looking for reality, relatable qualities and tongue-in-cheek awareness for modern marketing.
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Extreme Hair Color — Inspired by eclectic subcultures, consumers are embracing unnatural hair colors as a rebellious expression.
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Surreal, Experimental Beauty — Artists, photographers and beauty professionals are exploring the boundaries of beauty, showing the ugly and bizarre as part of their art.
Industry Implications
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Beauty and Personal Care — Brands should embrace the diversity in consumer preferences, looking for ways to make the industry more inclusive and to create new, unique products.
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Fashion and Apparel — Fashion designers and brands can explore the art that emerges from beauty trends by incorporating extreme hair color and surreal makeup into themes and runways.
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Art and Design — Artists and designers can use makeup as an artistic medium to express their vision of beauty and create thought-provoking installations or photographs.
