The Vogue Netherlands 'Les Beaux Arts' editorial pays tribute to three late modern artists: Jean-Michel Basquiat, Karel Appel and Jackson Pollock. The photographer behind the photoshoot, Erwin Olaf, explains, "The magazine wanted to do a series that involved modern art --it's a topic of the moment in Paris fashion--and I suggested working with Topolino, a fantastic makeup artist in France and a free spirit."
Focusing mainly on hair and makeup to capture each artists' signature style, the Vogue Netherlands 'Les Beaux Arts' editorial, which appears in the March 2014 issue, was perfected by Topolino and Paolo Ferreira, respectively. It stars models Elza Luijendijk, Ronja Amanda Berg and Lieke van Houten, each of whom were outfitted by stylist Marije Goekoop.
Key Themes Behind This Trend
- Art-inspired Editorials
- Fashion publications paying tribute to modern artists is a trend that could be further integrated with online galleries and e-commerce platforms that sell affordable prints of these artists' work.
- Signature Style in Hair and Makeup
- The focus on recreating artists' signature styles in hair and makeup creates new opportunities for makeup lines that cater to iconic looks.
- Fashion and Art Collaboration
- The collaboration between fashion and art industries provides opportunities for artists to showcase their work and create a new generation of wearable art.
Where This Applies
- Fashion Industry
- Fashion industry could consider providing collaborations, events, and collections, bringing more visibility to artists and supporting emerging talent.
- Art Industry
- Art industry could see new market opportunities for artists, directly collaborating with fashion companies to create wearable art.
- Makeup Industry
- Makeup industry has the potential to develop and market new products that cater to iconic looks inspired by famous artists and their signature styles.
