Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Conscious
Consumer
Mobile apps now help consumers gauge if companies align with their values.
4.9
Trend score
What's Happening
What is the Conscious Consumer trend?
Conscious Consumer: Ethical shopping apps are gaining popularity as consumers become more conscious of the brands they support with their purchases. These apps inform consumers about a company's social and political values, empowering shoppers to choose businesses that align with their morals.
Insight
The consumer insight behind the Conscious Consumer trend
In response to global conflicts, developers have begun designing applications that help consumers assess a company's alignment with their moral values. These scanner-style apps offer valuable insights into a company's sustainability efforts, fair trade certifications, and social responsibility projects, empowering consumers to make informed purchasing decisions. Businesses adhering to ethical principles are increasingly attractive to consumers who prioritize these values in their daily lives.
Trend themes
Themes within the Conscious Consumer trend
Three behaviours holding the trend together01
Ethical Shopping Apps
Ethical shopping apps provide comprehensive insights into a company's core values, fostering informed consumer decisions.
02
Barcode-Scanning Technology
Barcode-scanning technology allows users to effortlessly gather detailed information about a product's ethical background.
03
Values-Driven Consumerism
Consumers increasingly seek transparency regarding a company's ethical and political standing before making purchasing choices.
Industry implications
What the Conscious Consumer trend means for industry
Where the trend changes the playbookFor
Mobile Application Development
Mobile application development is continuously evolving to meet consumer demands for ethical and value-based shopping tools.
For
Retail and E-Commerce
Retail and e-commerce sectors are integrating ethical evaluation technologies to appeal to conscientious consumers.
For
Social Impact Technology
Social impact technology is emerging as a pivotal industry, providing platforms for consumers to align their purchasing power with their values.
Workshop question
How can your brand demonstrate an ethical approach to its operations?
Trend signals
Trend signals for Conscious Consumer
Trend score 4.9 out of 10, from popularity 65%, activity 55%, freshness 25%.
Popularity65%
Activity55%
Freshness25%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Conscious Consumer trend
4 featured examples from Aug 3, 2022 to Jul 12, 2024CategorySocial Good
Boycott-Supporting Phone Apps
Buycott Helps Consumers Decide Whether to Buy or Avoid a Brand
The field is evolving to meet consumer demand for apps offering detailed ethical information, similar to what Buycott provides.
CategorySocial Good
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Innovative applications are emerging to address consumer demand for greater transparency and ethical accountability in retail.
CategorySocial Good
Palestine-Supporting Ethical Apps
No Thanks is an Ethical Shopping App Helping Consumers Boycott
Innovative mobile apps offering ethical shopping choices present new opportunities for developers to cater to conscious consumers.
CategoryEco
Barcode-Scanning Ethical Search Apps
Ethical Barcode Tells Users How Ethical a Product or Brand Is
Retailers have an opportunity to partner with ethical product scanning apps and use ethical ratings to support sustainable and responsible brands in their stores
