Category
Lifestyle
Assisted Choices
Trend cluster
Category
Connected Pet
Care
Animal owners welcome technology as a means to improve animal wellness.
3.8
Trend score
Trend
What is the Connected Pet Care trend?
Connected Pet Care: Animal owners are applying tech innovations to digitized forms of pet care. Beyond modern pet lovers, a growing focus among companies on advanced health tools allows brands to connect with young millennials and Gen Z consumers with a known affinity for smart devices that promote wellness.
Trend themes
Themes within the Connected Pet Care trend
Three behaviours holding the trend together01
Connected Pet Care
The trend is integrating tech innovations to digitized forms of pet care and advanced health tools which allows brands to connect with young millennials and Gen Z consumers with smart devices that promote wellness.
02
Smart Pet Trackers
This trend involves the development of activity monitors, wearables and smart collars for pets to track their behavior, emotions and overall well-being.
03
Health Monitoring Devices for Pets
The trend is focused on developing devices that monitor pet health, exercise, and diets, with the use of GPS and artificial intelligence to further research and analysis.
Industry implications
What the Connected Pet Care trend means for industry
Where the trend changes the playbookFor
Pet Health and Wellness
Business professionals in this industry should focus on exploring the potential of integrating technology and developing personalized pet health monitoring and wellness platforms.
For
Wearable Devices
Business professionals in the wearable technology industry should explore the potential of developing smart devices and wearables for pets that track behavior, emotions, and overall health.
For
Mobile Applications
Business professionals in the mobile app development industry should focus on developing specialized pet management apps that track activity, diet, and behavior patterns, as well as provide health information and alerts for pet owners.
Trend signals
Trend signals for Connected Pet Care
Trend score 3.8 out of 10, from popularity 63%, activity 42%, freshness 8%.
Popularity63%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Connected Pet Care trend
6 featured examples from Jan 14, 2014 to May 25, 2016CategoryTech
Smart Dog Collars
The 'Connected Collar' is the World's First All-In-One Smart Dog Collar
Pet tech companies can explore innovating smart dog collars with advanced training and tracking features to cater to the needs of modern pet owners.
CategoryTech
Wireless Dog Welfare Collars
This Dog Collar Helps Keep Track of Man's Best Friend at All Times
The pet care industry can leverage wireless pet monitoring collars to provide additional value-added services and improve customer satisfaction.
CategoryLifestyle
Canine Fitness Trackers
Canhegat's Canh-Fit Wearable Device Monitors a Pet's Health Levels
The pet care industry can leverage wearables and health-tracking devices to better inform owners about their pet's health and well-being, leading to improved care and customer loy…
CategoryLifestyle
Intuitive Pet Trackers
Anicall's 'Shiraseru Am' Smart Pet Tag Tracks Behavior, Feelings and Health
Disruptive innovation opportunities can be found within the pet tech industry to create cutting-edge pet tracking devices, advanced apps, and AI-driven pet health analysis systems.
CategoryLifestyle
Tracking Pet Health Collars
The Tracy Tracker is a Canine Wearable that Monitor a Dog's Well-Being
Pet supply companies can develop new product segments by integrating artificial intelligence into pet wearables to monitor pet health and behavior for a better and comprehensive u…
CategoryTech
Gamified Pet Wellness Apps
The Petbit Pet Tracker Helps Owners Set Goals to Keep Pets Healthy
Disruptive innovation opportunity: Exploring technological advancements in the pet industry, creating tools and products that enhance the well-being of pets and their owners.
