Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Commuter
Targeting
As public transit becomes more appealing, advertisers up creativity.
4.0
Trend score
Trend
What is the Commuter Targeting trend?
Commuter Targeting: As more people trade in cars for transit passes, cities are rethinking the public systems available for commuters. Public transit is becoming more accessible, affordable, eco-friendly and comfortable. At the same time, commuter advertising is being made more memorable through intensified creativity.
Trend themes
Themes within the Commuter Targeting trend
Three behaviours holding the trend together01
Eco-Friendly Public Transportation
Public transportation systems around the world are prioritizing eco-friendliness by adopting solar power and sustainable materials for bus stops, as well as introducing electric and driverless vehicles.
02
Enhanced Commuter Experience
Public transportation systems are improving the commuter experience by providing WiFi access, GPS maps, comfortable seating, musical stairs, and detachable emergency lights, with designs focused on creativity and aesthetics.
03
Smart Infrastructure
Public transportation systems are implementing smart solutions such as augmented reality apps, touchscreen controls for rapid transit vehicles, and in-wheel electric engine motors that support the construction of cheaper and faster inverted monorails.
Industry implications
What the Commuter Targeting trend means for industry
Where the trend changes the playbookFor
Transportation Industry
The transportation industry can use trends like eco-friendly materials, electric vehicles, and smart infrastructure to create new products and services that cater to current consumer needs and align with sustainable development goals.
For
Advertising Industry
The advertising industry can leverage the enhanced creativity possibilities in public transportation vehicles, stations, and stops to create memorable campaigns and engage with commuters in innovative ways.
For
Smart City Industry
The smart city industry can use smart infrastructure solutions introduced by public transportation systems to improve overall citizen experience, reduce traffic congestion and carbon emissions, and optimize cities' transportation networks.
Trend signals
Trend signals for Commuter Targeting
Trend score 4.0 out of 10, from popularity 60%, activity 53%, freshness 8%.
Popularity60%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Commuter Targeting trend
12 featured examples from Feb 1 to Oct 22, 2009CategoryEco
Eco Bus Stops
San Francisco Unveils Project for Solar Powered Transit Stations
Public transportation systems can benefit from incorporating solar-powered and technology-friendly transit stations to meet the needs of the eco-conscious consumer.
CategoryArt & Design
Musical Subway Stairs
Piano Stairs Encourage People to Get Some Exercise
Disruptive innovation opportunity: Collaborate with architects and designers to integrate interactive elements, such as musical stairs, into building structures and public spaces.
CategoryEco
Solar-Powered Bus Stops
Johann Paquelier's Transit Design Lights Up at Night
The solar-powered bus stop concept aligns with the renewable energy industry by utilizing solar panels to generate power.
CategoryWorld
$7.64 Billion Transit Systems
The Dubai Luxury Metro System Redefines City Travel
The transportation industry can capitalize on the growing demand for luxury, smart, and green transit options by developing innovative and differentiated services.
CategoryEco
Attractive Bus Stops
Mass Transit Design Lures Riders in With Comfortable Waiting Area
Developing more visually appealing and comfortable mass transit solutions that attract larger numbers of commuters.
CategoryTech
Ceiling-Mounted Subway Maps
GPS System Pinpoints Location on Subway Car Ceilings
The transportation industry can capitalize on the trend of ceiling-mounted subway maps by incorporating similar navigation systems in buses, trams, and other public transportation…
CategoryLifestyle
Super-Sized Fat Seats
Shameful Seating for the Obese Installed on Brazilian Subway
The installation of fat seats in the Brazilian subway presents an opportunity for the transportation industry to design new seating arrangements to accommodate passengers of all s…
CategoryAutos
Bottoms Up Transit
Electric Inverted Monorail Could Come to a City Near You
The transportation industry stands to benefit from the development of an inverted monorail system, as it offers a viable solution for improving mass transit options in congested a…
CategoryArt & Design
Subway Web Surfing
WiFi Rail Makes Deal with BART for Underground Internet Access
The trend of mass transit WiFi presents an opportunity for telecommunication companies to expand their service offerings to new customer segments.
CategoryTech
Subway Finder Apps
Acrossair Pinpoints the Location of the London Tube for iPhone
The travel industry can benefit from developing AR navigation apps to enhance tourists' experiences in exploring new places.
CategoryAutos
Driverless Transportation
Personal Rapid Transport (PRT) Vehicles at Heathrow Airport
The aviation industry can benefit from integrating PRT vehicles at airports to improve the overall travel experience and increase customer satisfaction.
CategoryTech
Emergency Subway Lights
The Detachable Handle Light Makes for a Safer and Calmer Train Evacuation
The transportation industry has an opportunity to integrate new and innovative emergency tools to improve the safety and experience of passengers while differentiating their brand…
