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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,517 more

Commuter Targeting

As public transit becomes more appealing, advertisers up creativity

Implications - As more people trade in cars for transit passes, cities are rethinking the public systems available for commuters. Public transit is becoming more accessible, affordable, eco-friendly and comfortable. At the same time, commuter advertising is being made more memorable through intensified creativity.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 74 Examples:
1,165,515 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Eco Bus Stops
Eco Bus Stops
San Francisco Unveils Project for Solar Powered Transit Stations
San Francisco’s mayor Gavin Newsom announced that 1100 new solar powered bus stops will be installed by 2013. The red solar panels on top of the bus shelters generate energy for intercoms, LED lighting… MORE
play_circle_filled Musical Subway Stairs
Musical Subway Stairs
Piano Stairs Encourage People to Get Some Exercise
A group of people in Odenplan, Stockholm noticed that there were much more people using the escalators than the stairs in the subway station. The group decided to conduct an experiment to see if they could… MORE
Solar-Powered Bus Stops
Solar-Powered Bus Stops
Johann Paquelier's Transit Design Lights Up at Night
The solar powered bus stop station concept by Johann Paquelier is designed to generate power to illuminate itself once it gets dark. The sustainable shelter is built for both urban and suburban areas to… MORE
Attractive Bus Stops
Attractive Bus Stops
Mass Transit Design Lures Riders in With Comfortable Waiting Area
This bus stop design by Nathan M. Schneider is meant to attract commuters to promote public transportation and help reduce air pollution. The canopy of the bus stop is futuristic with an attractive shape… MORE
$7.64 Billion Transit Systems
$7.64 Billion Transit Systems
The Dubai Luxury Metro System Redefines City Travel
My next travel destination has to be to Dubai; if I put it off any longer, I don’t think I’ll be able to afford traveling within the city (thanks to the Dubai Luxury Metro System) let alone the plane ticket… MORE
Ceiling-Mounted Subway Maps
Ceiling-Mounted Subway Maps
GPS System Pinpoints Location on Subway Car Ceilings
If you’re on the train/subway/metro/whatever, wouldn’t it be great to know exactly where you were in relation to the stops coming up? Rather than knowing you were somewhere between point A and point… MORE
Super-Sized Fat Seats
Super-Sized Fat Seats
Shameful Seating for the Obese Installed on Brazilian Subway
As if overweight people don’t already feel self-conscious enough about their size, now special fat seats have been installed for them on Brazilian subways. Labeled “priority seating for obese people,”… MORE
Subway Web Surfing
Subway Web Surfing
WiFi Rail Makes Deal with BART for Underground Internet Access
With this newly-finalized deal between WiFi Rail and the BART trains of San Francisco, wireless Internet access really has expanded throughout the world of mass public transportation. Subscriptions will… MORE
Bottoms Up Transit
Bottoms Up Transit
Electric Inverted Monorail Could Come to a City Near You
A cheap, fast and clean form of mass transit, the proposed inverted monorail is taking what you know and turning it upside down. The monorail can be built over existing roads and highways and is three… MORE
play_circle_filled Subway Finder Apps
Subway Finder Apps
Acrossair Pinpoints the Location of the London Tube for iPhone
Acrossair has created a new augmented reality iPhone app that blows my mind. The Nearest Tube app for iPhones finds the closest London Tube stop to your location, tells you how far away it is using the… MORE
Driverless Transportation
Driverless Transportation
Personal Rapid Transport (PRT) Vehicles at Heathrow Airport
Heathrow Airport just got a lot more high-tech with the introduction of the Personal Rapid Transport (PRT) vehicles. These Personal Rapid Transport vehicles are controlled by a touchscreen which allows… MORE
Emergency Subway Lights
Emergency Subway Lights
The Detachable Handle Light Makes for a Safer and Calmer Train Evacuation
It can be kind of scary when a train or subway stops in its tracks and all the power shuts off. It can be even more scary when you have to walk through the pitch black tunnel with no light until you find… MORE

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Related Examples

play_circle_filled Floating Staircases
Floating Staircases
Stairs are the Crown Jewel at 5th Ave. Tommy Hilfiger Store
516 Meter Highrises
516 Meter Highrises
The Pentominium Dubai to be the Apex in Luxury Living
20 Funky Flashlights
20 Funky Flashlights
From Glowing Hands to Illuminated Maps
Ghostly Global Wonderlands
Ghostly Global Wonderlands
Dubai Festival City Announces Plans for Casper Theme Park
40 Budget-Friendly Musical Instruments
40 Budget-Friendly Musical Instruments
From Carrot Clarinets to Typewriter Pianos, Making Music is
Abstract Staircases
Abstract Staircases
'Ribbon Stairs' Make for Eye-Catching Home Decor
play_circle_filled Suspended Capsule Biking
Suspended Capsule Biking
The Shweeb Pedal-Powered Monorail at Agroventures Adventure Park
15 Unusual Bus Stops
15 Unusual Bus Stops
From Solar-Paneled Shelters to Shockvertising Billboards
play_circle_filled Feature Film Cities
Feature Film Cities
Dubai 2010 Trailer Shows Futuristic Flying Cars
Obese Celebvertising
Obese Celebvertising
PlayStation Packs Pounds on Celebs for 'Fat Princess'
Flip-Out Flashlights
Flip-Out Flashlights
Marset's LEDtube is a Futuristic Glow for Any Room
Nudie Inked Apps
Nudie Inked Apps
The Official SuicideGirls Seductive Flip Strip iPhone App
Inappropriate iPhone Apps
Inappropriate iPhone Apps
Underage BeautyMeter App Gets Pulled
Train Track Cars
Train Track Cars
The Paracite Speeds to Your Destination on the Railway
play_circle_filled Carnivorous iPhone Apps
Carnivorous iPhone Apps
iBacon is Purely for Meat-Loving Mobile Users
play_circle_filled Naughty iPhone Apps
Naughty iPhone Apps
The iPhone Finally Gets Seductive Software
Morphing Billboards
Morphing Billboards
German Bus Stop Exposes the Duality of Domestic Violence
Water-Powered Flashlights
Water-Powered Flashlights
The NoPoPo Mini Lantern Shines Through the Rain
Hygienic iPhone Apps
Hygienic iPhone Apps
The Unique Automation iBath Lets You Run Water from a Distance
17 Trains of the Future
17 Trains of the Future
From Truck-Train Hybrids to Personal Eco Transit Pods
Sea Green Gowns
Sea Green Gowns
Paris Hilton is Princess Pretty at Press Conference for "My New BFF" Dubai
Terrorist Spoof Apps
Terrorist Spoof Apps
'National Threat Advisory' iPhone App Pokes Fun at TSA
Iceberg Architecture
Iceberg Architecture
Dubai's 'Blue Crystal' World Blends Sustainability and High Class
Paint Swatch Apps
Paint Swatch Apps
Benjamin Moore Makes Color Matching Breezy With Their iPhone Application
Flaked Light Architecture
Flaked Light Architecture
Hongbo Lu Proposes Flying Color Building for Dubai
Skyscraper Greenhouses
Skyscraper Greenhouses
Futuristic Farming in Dubai's Seawater Vertical Tower
play_circle_filled Flight Board iPhone Apps
Flight Board iPhone Apps
FlipTime Mimics Airport Information Monitors
Futuristic Bus Stops
Futuristic Bus Stops
The Solar-Powered EyeStop Makes Public Transit Smarter
Human Stairs
Human Stairs
Mi-Zo's Kaleidoscopic Collage of Jumping, Running and Dancing
Sacrilegious iPhone Apps
Sacrilegious iPhone Apps
‘Me So Holy' Deemed Too Devilish by Apple
play_circle_filled Museumvertising
Museumvertising
Ford Transit Connect Family One Revealed to Target Consumers
Future Transit Hubs
Future Transit Hubs
Chicago Union Station Aims to Move Crowds Through Clouds
Lacy Bazaarchitecture
Lacy Bazaarchitecture
Rak Jebel Al Jais Resort is Wedged Into the Dubai Mountains
play_circle_filled Snowing Billboards
Snowing Billboards
Tryvann Bus Stop Ad Snows When Ski Conditions Are Stellar
Humiliating Gym Campaigns
Humiliating Gym Campaigns
Fitness First's Giant Scales at Bus Stops Display Your Weight
Fashion Segways
Fashion Segways
Chanel-Branded Segway Is The Black Beauty of Personal Transit
play_circle_filled Phantom Musicians
Phantom Musicians
'Light Paint Piano Player' by Ryan Cashman
Viral Celeb Weight Wars
Viral Celeb Weight Wars
Is New York Post Cartoon With Super-Obese Jessica Simpson Cruel or Comedy?
play_circle_filled Interactive Chocolate Ads
Interactive Chocolate Ads
Cadbury Touchscreen Bus Shelter Game
Kinetically Powered Flashlights
Kinetically Powered Flashlights
Shining a Light on the Self-Powered ShakerScope
Musical Gloves
Musical Gloves
Piano Hands Make Impromptu Recitals Possible
play_circle_filled Energy-Generating Subway Station Floors
Energy-Generating Subway Station Floors
East Japan Railway Harvests Power from Commuters
Heated AdverShelters
Heated AdverShelters
Kraft Entices Customers with Warmth at Bus Stops
Subway Cars as Art Studios
Subway Cars as Art Studios
The Village Underground
2-for-1 Flights for Obese Passengers
2-for-1 Flights for Obese Passengers
Canadian Airlines Offer Second Seat Free
Animated Bus Stop Billboards
Animated Bus Stop Billboards
McDonald's Big Mac Yawning Ad
Subway Ad  Mashups
Subway Ad Mashups
Urban Pranks by 'Poster Boy'
play_circle_filled Musical Stairs
Musical Stairs
Interactive Art at Sony HQ
Wheelbarrows as Eco Transit
Wheelbarrows as Eco Transit
Christania Bikes
$4.5 Billion Airport Additions
$4.5 Billion Airport Additions
Dubai's Emirates Terminal 3 is World's Largest
Iconic Transit Hubs of the Future
Iconic Transit Hubs of the Future
World Trade Center Transportation Hub
24 Podcars and Transit Capsules
24 Podcars and Transit Capsules
24 Subway Innovations
24 Subway Innovations
From Riding With No Pants to Subway Parties
Bedside Emergency Lighting
Bedside Emergency Lighting
From Desk Lamp to Flashlight
Subway Street Art
Subway Street Art
The Take a Seat Project
Skateboard Stairs
Skateboard Stairs
Recycling at Roartocket Skateboard School
Fruit Dispensing Bus Stops
Fruit Dispensing Bus Stops
Pruhealth Campaign
Solar Powered Bus Stop Ads
Solar Powered Bus Stop Ads
Fuel Miami LLC i-Shelters
play_circle_filled Underground Art Galleries
Underground Art Galleries
The Platform at Degrave Street Subway Station
Comparing Obese People to Animals
Comparing Obese People to Animals
Controversial Del Mar Spa Ads
Futuristic Public Transit Pods
Futuristic Public Transit Pods
Personal Train Capsules
Human-Powered Monorails
Human-Powered Monorails
The Shweeb
Spiral DNA Staircases
Spiral DNA Staircases
Garvan Medical Institute Helix Stairs
7 Creative Bus Stops
7 Creative Bus Stops
Perpetual Passenger Train
Perpetual Passenger Train
Non-Stop Metro Rail Transit
Candle Holder Flashlights
Candle Holder Flashlights
LED Castlight
LED Technology for Subways
LED Technology for Subways
See-Through Information
Flashlight Weaponry
Flashlight Weaponry
The Porcupine Light with Retractable Spikes
play_circle_filled Flashlight Can Set Paper on Fire & Fry Eggs
Flashlight Can Set Paper on Fire & Fry Eggs
"The Torch"
Fastest Train Ever
Fastest Train Ever
319 MPH Central Japan Railway
Most Obese Cities
Most Obese Cities
The 16 Fattest Cities in America
Subway Stations Get Mobile Service
Subway Stations Get Mobile Service
NYC Tunnel Talk
play_circle_filled Mega Flashlights
Mega Flashlights
Surefire Beast II
Obese Children
Obese Children
Fat Kids a Growing Trend