Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Communal
Crafting
Involving peers in celebratory gatherings, consumers turn to DIY activities.
3.6
Trend score
Trend
What is the Communal Crafting trend?
Communal Crafting: Adding an element of bonding to celebratory occasions like weddings and birthdays, consumers are turning to DIY crafts as a method of peer-to-peer engagement. Providing an opportunity for consumers, particularly females, to socialize in a more personal setting, celebratory crafting reflects a need for more low-key and affordable forms of social interaction.
Trend themes
Themes within the Communal Crafting trend
Three behaviours holding the trend together01
Communal Crafting
Celebratory occasions include crafting or hands-on activities to engage participants in a personal setting, reflecting a need for affordable and low-key social interactions.
02
DIY Decor
DIY projects allow customization and affordability, resulting in chic and unique party accents.
03
Handmade Party Decor
Handcrafted decor adds a unique personality and authenticity to parties that elevates guest experiences.
Industry implications
What the Communal Crafting trend means for industry
Where the trend changes the playbookFor
Event Planning Industry
By incorporating handmade party decor and providing interactive, hands-on stations, event planners can create a more engaging experience for their clients and guests.
For
Craft Supply Industry
Craft supply companies can take advantage of the communal crafting trend by promoting group activities that foster social interactions and offering DIY kits for customizable party decor.
For
Online Retail Industry
Online retailers can curate collections of handmade party decor and DIY kits that appeal to budget-conscious consumers who desire unique and personalized party accents.
Trend signals
Trend signals for Communal Crafting
Trend score 3.6 out of 10, from popularity 40%, activity 60%, freshness 8%.
Popularity40%
Activity60%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Communal Crafting trend
8 featured examples from Feb 6, 2014 to Mar 9, 2016CategoryArt & Design
Wood-Cut Easter Wreaths
MyHelloWood's Door Decor is Vibrant and Hand-Crafted
The home decor industry can explore disruptive innovations by incorporating handcrafted and eco-friendly elements into their product offerings.
CategoryArt & Design
DIY Fairytale Tea Parties
This Alice in Wonderland Tea Party Displays Handmade Arts and Crafts
Artists and crafters can showcase and sell their handcrafted tea party decorations and accessories.
CategoryLifestyle
Colorful Cake Decor
The DIY Abstract Watercolor Cake From Sugar and Cloth Sets Off Any Celebration
Disruptive innovation opportunity: Develop a line of specialty baking products, such as food-safe paint brushes and gel food coloring, to cater to the growing demand for innovativ…
CategoryArt & Design
Wooden Birthday Cakes
This DIY Birthday Cake is a Delicious Looking Piece of Party Decor
Craft supply companies could provide materials and tools specifically tailored for creating non-edible crafts like wooden birthday cakes.
CategoryArt & Design
Watercolor Balloon Decor
This Balloon Craft Project is Made With Acrylic Paint and Faux Flowers
Event planners can incorporate watercolor balloon decor as an affordable option for clients.
CategoryArt & Design
Lace-Accented Balloons
These Lovely Valentine's Day Balloons Will Offer a Heartfelt Gesture
Craft supply companies can tap into the trend of adding crafty touches to everyday items, like balloons, by offering lace and other decorative materials.
CategoryLife-Stages
Artsy Mulitcolored Easter Wreaths
This Fun DIY Craft Will Keep the Kids Entertained for Easter
The craft industry can benefit from creating innovative DIY craft kits for kids.
CategoryArt & Design
Edible Sprinkle Bowls
This Easy DIY Recipe Makes Colorfully Edible Bowls for Ice Cream
The food and hospitality industry can explore incorporating edible dishware into their menu offerings.
