Involving peers in celebratory gatherings, consumers turn to DIY activities
Implications - Adding an element of bonding to celebratory occasions like weddings and birthdays, consumers are turning to DIY crafts as a method of peer-to-peer engagement. Providing an opportunity for consumers, particularly females, to socialize in a more personal setting, celebratory crafting reflects a need for more low-key and affordable forms of social interaction.
Trend Themes
1. Communal Crafting - Celebratory occasions include crafting or hands-on activities to engage participants in a personal setting, reflecting a need for affordable and low-key social interactions.
2. DIY Decor - DIY projects allow customization and affordability, resulting in chic and unique party accents.
3. Handmade Party Decor - Handcrafted decor adds a unique personality and authenticity to parties that elevates guest experiences.
Industry Implications
1. Event Planning Industry - By incorporating handmade party decor and providing interactive, hands-on stations, event planners can create a more engaging experience for their clients and guests.
2. Craft Supply Industry - Craft supply companies can take advantage of the communal crafting trend by promoting group activities that foster social interactions and offering DIY kits for customizable party decor.
3. Online Retail Industry - Online retailers can curate collections of handmade party decor and DIY kits that appeal to budget-conscious consumers who desire unique and personalized party accents.
8 Featured, 71 Examples:
986,867 Total Clicks
Date Range:
Feb 14 — Mar 16
Trending:
Warm
Consumer Insight Topics:
