Category
Lifestyle
Assisted Choices
Trend cluster
Category
Collaborative
Communities
A resurgence in empathy inspires us to work with strangers.
3.8
Trend score
Trend
What is the Collaborative Communities trend?
Collaborative Communities: The sour economy and financial collapse have led to a resurgence in empathy. Individuals who might never have asked for help in a boom economy are now forced to do so. And 2008’s crowdsourced insight has evolved into 2009’s collaborative communities, who prefer to tell their story face to face.
Trend themes
Themes within the Collaborative Communities trend
Three behaviours holding the trend together01
Collaborative Communities
In a time of economic uncertainty people are searching for more empathy, encouraging face-to-face interaction resulting in collaborative communities.
02
Guerrilla Social Bonding
With people becoming more disconnected in real life, guerrilla social bonding projects have emerged as a way to form connections with strangers.
03
Modern Community Building
There is a rising trend in the search for shared community resources, such as carpooling or shared composting sites, creating a more inclusive and thoughtful neighborhood connection.
Industry implications
What the Collaborative Communities trend means for industry
Where the trend changes the playbookFor
Digital Communities
Rising trends in collaborative communities and guerrilla social bonding is creating an opportunity for digital communities to overcome physical disconnection.
For
Sustainable Living
The rising trend in sharing resources and community-based initiatives creates a big opportunity for sustainable living industries to meet the needs of these new trends.
For
Eco-Tech
Eco-tech industries are in a unique position to help build new infrastructure and offer new products and services to address the collaborative efforts within the community building movement.
Trend signals
Trend signals for Collaborative Communities
Trend score 3.8 out of 10, from popularity 59%, activity 48%, freshness 8%.
Popularity59%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Collaborative Communities trend
5 featured examples from Feb 8 to Mar 21, 2009CategoryArt & Design
Collaborative Stories on Skin
A Story Tattooed On The Bodies of 2,095 Strangers
The tattoo industry can capitalize on the trend of collaborative tattoo stories by offering specialized services for creating and connecting tattoo narratives.
CategoryEco
Collaborative Global Eco Stunts
Will Earth Hour 2009 Have More Than 50 Million Participants?
An opportunity for energy companies to promote energy-saving products and initiatives and to improve their brand image through environmental activism.
CategoryPop Culture
Positivity Towards Strangers
'Validation' Reinforces the Power of Empathy
Opportunities for the entertainment industry to create more films that promote positivity and empathy.
CategoryPop Culture
Guerrilla Social Bonding
IGotAnEnvelope Encourages You To Send and Receive Strangers' Letters
Disruptive innovation opportunity: Integrate features or develop new platforms that facilitate unconventional ways for people to interact and connect online.
CategorySocial Good
Modern Community Building
WannaStartACommune.com For Collaborating With Neighbors
WannaStartACommune.com is driving the need for innovative solutions in community development, such as shared resource platforms and neighborhood-focused services.
