Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cleaning
Refill
Home cleaning products and collections have refillable packaging systems.
5.2
Trend score
Trend
What is the Cleaning Refill trend?
Cleaning Refill: Home cleaning products and collections that include sanitizing sprays, laundry detergents and soaps are being offered in packaging that can be refilled--helping to cut down on environmental waste.
Insight
The consumer insight behind the Cleaning Refill trend
As climate change worsens, consumers are increasingly feeling anxiety related to the future of the environment. More are making small lifestyles changes in order to slow down their personal impact, and are turning to brands that help them live sustainably. Packaging is particularly important to consumers, with more people turning to refills, biodegradable, or reusable packaging options in order to reduce waste.
Trend themes
Themes within the Cleaning Refill trend
Three behaviours holding the trend together01
Refillable Packaging
Brands are focusing on refillable, biodegradable, or reusable packaging options to reduce waste and cater to environmentally conscious consumers.
02
Plant-Based Cleaning Products
Plant-based cleaning products are gaining popularity, as consumers seek safe, sustainable alternatives to traditional cleaning products.
03
Eco-Friendly Bundles
Brands are offering curated bundles of eco-friendly products, often in partnership with non-profit organizations, to appeal to conscious consumers and support environmental causes.
Industry implications
What the Cleaning Refill trend means for industry
Where the trend changes the playbookFor
Cleaning Products
Cleaning product brands can focus on offering sustainable packaging, plant-based ingredients, and eco-friendly bundles to cater to environmentally conscious consumers.
For
E-commerce
E-commerce platforms can curate collections of eco-friendly products or partner with non-profits to promote sustainability and offer consumers a wider range of ethical choices.
For
Non-Profit Organizations
Non-profit organizations can partner with brands to offer curated eco-friendly bundles and raise awareness about environmental issues and sustainable lifestyles.
Workshop question
How could your brand help its customers live more sustainably?
Trend signals
Trend signals for Cleaning Refill
Trend score 5.2 out of 10, from popularity 71%, activity 70%, freshness 15%.
Popularity71%
Activity70%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cleaning Refill trend
6 featured examples from Jul 29, 2021 to May 2, 2023CategoryEco
Chic Sustainable Cleaning Brands
Guests on Earth is a New Female-Founded Toronto-Based Startup
Opportunities for manufacturers to pivot towards more sustainable and eco-conscious practices in their product development.
CategoryEco
Plant-Based Cleaning Kits
Hello Bello's Plant-Based Cleaning Line Stars Three Products & Refills
Household cleaning product companies can take advantage of the trend towards plant-based and toxic-free cleaning solutions to appeal to health and eco-conscious consumers.
CategoryEco
Plant-Powered Household Cleaners
Safely Shares Home Cleaning Essentials in Refillable Packaging
Plant-powered cleaning products and refillable packaging create opportunities for disruption in the traditional household cleaning industry.
CategoryEco
Home Cleaning Subscription Boxes
'Grove Collaborative' Offers Subscriptions to Save Costs
The use of sustainable and refillable cleaning containers is disrupting the traditional cleaning product industry, creating opportunities for manufacturers to explore more sustain…
CategoryEco
Surface Cleaner Tablets
Cert Stops Water from Being Held Hostage in Plastic Bottles
Cleaning product companies can develop more concentrated versions of their solution to reduce packaging material and transportation waste.
CategoryEco
Eco Cleaning Bundles
The WEA x Cleancult Spring Cleaning Bundle Features Eco-Friendly Profits
Manufacturers can innovate by incorporating eco-friendly ingredients, creating zero-waste packaging and partnering with non-profit groups to promote social and environmental respo…
