Home cleaning products and collections have refillable packaging systems
Trend - Home cleaning products and collections that include sanitizing sprays, laundry detergents and soaps are being offered in packaging that can be refilled--helping to cut down on environmental waste.
Insight - As climate change worsens, consumers are increasingly feeling anxiety related to the future of the environment. More are making small lifestyles changes in order to slow down their personal impact, and are turning to brands that help them live sustainably. Packaging is particularly important to consumers, with more people turning to refills, biodegradable, or reusable packaging options in order to reduce waste.
Insight - As climate change worsens, consumers are increasingly feeling anxiety related to the future of the environment. More are making small lifestyles changes in order to slow down their personal impact, and are turning to brands that help them live sustainably. Packaging is particularly important to consumers, with more people turning to refills, biodegradable, or reusable packaging options in order to reduce waste.
Workshop Question - How could your brand help its customers live more sustainably?
Trend Themes
1. Refillable Packaging - Brands are focusing on refillable, biodegradable, or reusable packaging options to reduce waste and cater to environmentally conscious consumers.
2. Plant-based Cleaning Products - Plant-based cleaning products are gaining popularity, as consumers seek safe, sustainable alternatives to traditional cleaning products.
3. Eco-friendly Bundles - Brands are offering curated bundles of eco-friendly products, often in partnership with non-profit organizations, to appeal to conscious consumers and support environmental causes.
Industry Implications
1. Cleaning Products - Cleaning product brands can focus on offering sustainable packaging, plant-based ingredients, and eco-friendly bundles to cater to environmentally conscious consumers.
2. E-commerce - E-commerce platforms can curate collections of eco-friendly products or partner with non-profits to promote sustainability and offer consumers a wider range of ethical choices.
3. Non-profit Organizations - Non-profit organizations can partner with brands to offer curated eco-friendly bundles and raise awareness about environmental issues and sustainable lifestyles.
