Safely is a new venture from Kris Jenner and Good American co-founder and CEO Emma Grede and it shares safe, high-quality home cleaning essentials with refillable packaging. The new brand of plant-powered cleaning products focuses on formulas that are free of harsh chemicals and suitable for the whole family, including kids and pets.
The aesthetically pleasing products are packaged in refillable containers with refreshing color schemes. There are several ways to get started with the brand, including the Clean Freak Kit or the Clean Hands Kit, although there are plenty of standalone options for surfaces, laundry and more.
The brand boasts "life-changing scents" that are naturally uplifting. The Everyday Laundry Detergent, for example, is said to smell like "air-dried your clothes in a field of tall wildflowers."