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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,638 more

Branded Stability

Post pandemic, companies step in to help customers get back on their feet

Trend - Times of crisis can take emotional, physical, mental and financial tolls on many. During these times of volatility, consumers will respond positively to brands that provide support. Once these times of crises pass, however, the aftermath can leave a sense of instability that brands can still help alleviate.

Insight - A call for companies to demonstrate more benevolence can be observed in recent years due to consumers becoming more aware of systemic inequalities due to the access of information online. During difficult times, such as the COVID-19 pandemic, this call for companies to use their resources for good is no longer something consumers simply desire, but need. This extends beyond the thick of volatility and into its aftermath; ultimately, this helps create a connection and retain existing customers.
Workshop Question - What is one way you could help ease your customer's daily stress?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
19,499 Total Clicks
Date Range:
Mar 20 — May 20
Trending:
This Month and Untested
Consumer Insight Topics:

Featured Examples

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