Advent calendars inspire brands to communicate anticipation to consumers
Implications - Using the traditional advent calendar as inspiration, brands are creating campaigns that inspire anticipation with an added bonus of nostalgic appeal. Perfect for holiday products and promotions, this approach to advertising appeals to those who value brands that can entertain while selling products.
Trend Themes
1. Experiential Advent Calendars - Brands are using the traditional advent calendar concept to create experiential campaigns filled with nostalgic appeal, inspiring anticipation, and delighting consumers with daily surprises.
2. Luxury Advent Calendars - Leading retailers are creating luxury Advent Calendars that provide exclusivity and delight consumers with high-end products such as cosmetics, perfume, fashion illustrations, and more, keeping the magic of Christmas alive throughout adulthood.
3. Personalized Advent Calendars - These advent calendars are customized and aimed to present a unique experience to consumers. The personalized advent calendar brings about a sense of belonging and delight, making the customer feel special.
Industry Implications
1. Advertising - Brands can create Advent Calendars campaigns as a source of customer engagement that provides a better connection with the brand, thereby leading to more engagement and customer loyalty.
2. Luxury Goods - The creation of luxury advent calendars adds value to the brand while allowing consumers to enjoy high-end products in a unique way, showcasing luxury goods tailored to the buyer's preferences.
3. E-commerce - The E-commerce industry can create personalized advent calendars filled with a wide range of products that can be offered at a discounted price, leading to increased brand recognition, revenue, and vibrant customer engagement.
