This season, Chanel set up a big Christmas advent calendar in its Covent Garden boutique and filled it with goodies to delight shoppers each day in December.
The holiday countdown installation consists of 24 boxes filled with treats like makeup bags, luxury cosmetic samples, handwritten cards from a Chanel calligrapher, fashion illustrations by artist Jason Brooks, as well as the chance to get a complimentary makeover, a manicure by celebrity nail artist Jessica Hoffman or a class in perfume. By giving away little doses of luxury from now until December 25th, Chanel ensures that its Covent Garden boutique is a hotspot each and every day this holiday season, as well as being a great place to pick up a few holiday gifts for the stylish fashionista on your shopping list.
Why This Trend Is Growing
- Luxury Advent Calendars
- Creating luxury advent calendars filled with branded gifts and experiences to delight shoppers throughout the holiday season
- Holiday Countdown Installations
- Setting up extravagant holiday countdown installations in retail spaces to attract and engage shoppers during the shopping season
- Personalized Gift Experiences
- Offering personalized gift experiences, such as makeovers, nail treatments, and perfume classes, to create a unique and memorable shopping experience for customers
Industries Being Reshaped
- Fashion and Beauty Retail
- Major fashion and beauty retailers can create holiday countdown installations and offer personalized gift experiences to drive sales during the holiday season
- Luxury Goods
- Luxury goods companies can create limited edition advent calendars to offer exclusive branded items and experiences to delight customers during the holiday season
- Advertising and Marketing
- Advertising and marketing companies can work with retailers to create holiday countdown installations that create a memorable and engaging shopping experience for customers
