Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,612 more

Brandaptation

Product diversification is hardly new, but brands are now stretching beyon

Implications - Bigger companies are branching out by offering a wider range of products, and many of these products are often unrelated to their original offering. This approach has enabled companies to further cement their relationship with their brands’ devotees as well as expose it to a wider audience.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured
114,744 Total Clicks
Date Range:
Jan 07 — Dec 07
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Footwear and Driving
Footwear and Driving
Adidas & Porsche Design Footwear
Adidas Originals has teamed Porsche Design in order to release the new Porsche Design driving collection. The shoes come in four colors including: white, black, silver and victory red. These wonderful… MORE
Rolls Royce Hotel
Rolls Royce Hotel
Hong Kong Hotel Provides Guests with Sweet Ride
The Pininsula Hotel in Hong Kong has just ordered 14 Rolls-Royce Phantom extended wheelbase cars which are used exclusively by the hotel's guests. This is very chic! Something all guests want and need.… MORE
Nokia Vertu Ferrari Phone
Nokia Vertu Ferrari Phone
Ascent Ferrari 60
Vertu's newest phone is the limited edition Ascent Ferrari 60. What's great about Vertus isn't that you can hear all your music or have a high resolution display -- it's the price and the prestige of ownership… MORE
Full-Throttle Coffee Makers
Full-Throttle Coffee Makers
Lamborghini Reinvigorates Good Java Creation
I love my little white Coffee Maker - stains and all. He's been a good buddy through many early mornings and late night projects, always making awesome cups of coffee. But, loyal as I am, I can't help… MORE
Mercedes Glasses
Mercedes Glasses
MB Jumps into Optical Fashion with 40 New Frames
We've been seeing a lot of cross over between fashion and automakers. In fact, Porsche Design makes just about everything. As a result, Mercedes Glasses just seem to make sense. The surprise is that… MORE
Luxury Home Gyms
Luxury Home Gyms
The Ferrari Unica
This is the latest product for your Home Gym by Ferrari, and what more can you ask? It has the classic colors and the trendy and never out Ferrari fashion style, The Ferrari Unica was will allow you to… MORE
Mustang Cologne
Mustang Cologne
How Much Do You Like The New Car Smell?
If you really like that new car smell then maybe you can wear it! Autoblogger reports, "Talk about badge engineering. Aramis and Designer Fragrances, a division of Estee Lauder, has partnered with Ford… MORE
Automakers Get Into Gaming
Automakers Get Into Gaming
Ferrari to Launch Video Game
Last November, Volvo launched a video game titled, 'Volvo Drive for Life'. Unlike Grand Theft Auto, Volvo's game rewards safe driving, not speed. Fortunately, speed lovers everywhere can satisfy their… MORE
Bathroom Inspiration
Bathroom Inspiration
The Domus Showerhead and Porsche Design Faucets
It appears that sink faucets and bathroom fittings are not considered any more mere utilitarian items and some of the most prominent and talented designers set their sights on the bathrooms. Several examples:… MORE

Related Trend Reports & Custom Market Research