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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,612 more


Product diversification is hardly new, but brands are now stretching beyon

Implications - Bigger companies are branching out by offering a wider range of products, and many of these products are often unrelated to their original offering. This approach has enabled companies to further cement their relationship with their brands’ devotees as well as expose it to a wider audience.
9 Featured
114,744 Total Clicks
Date Range:
Jan 07 — Dec 07
Consumer Insight Topics:

Featured Examples

Footwear and Driving
Footwear and Driving
Adidas & Porsche Design Footwear
Adidas Originals has teamed Porsche Design in order to release the new Porsche Design driving collection. The shoes come in four colors including: white, black, silver and victory red. These wonderful… MORE
Rolls Royce Hotel
Rolls Royce Hotel
Hong Kong Hotel Provides Guests with Sweet Ride
The Pininsula Hotel in Hong Kong has just ordered 14 Rolls-Royce Phantom extended wheelbase cars which are used exclusively by the hotel's guests. This is very chic! Something all guests want and need.… MORE
Nokia Vertu Ferrari Phone
Nokia Vertu Ferrari Phone
Ascent Ferrari 60
Vertu's newest phone is the limited edition Ascent Ferrari 60. What's great about Vertus isn't that you can hear all your music or have a high resolution display -- it's the price and the prestige of ownership… MORE
Full-Throttle Coffee Makers
Full-Throttle Coffee Makers
Lamborghini Reinvigorates Good Java Creation
I love my little white Coffee Maker - stains and all. He's been a good buddy through many early mornings and late night projects, always making awesome cups of coffee. But, loyal as I am, I can't help… MORE
Mercedes Glasses
Mercedes Glasses
MB Jumps into Optical Fashion with 40 New Frames
We've been seeing a lot of cross over between fashion and automakers. In fact, Porsche Design makes just about everything. As a result, Mercedes Glasses just seem to make sense. The surprise is that… MORE
Luxury Home Gyms
Luxury Home Gyms
The Ferrari Unica
This is the latest product for your Home Gym by Ferrari, and what more can you ask? It has the classic colors and the trendy and never out Ferrari fashion style, The Ferrari Unica was will allow you to… MORE
Mustang Cologne
Mustang Cologne
How Much Do You Like The New Car Smell?
If you really like that new car smell then maybe you can wear it! Autoblogger reports, "Talk about badge engineering. Aramis and Designer Fragrances, a division of Estee Lauder, has partnered with Ford… MORE
Automakers Get Into Gaming
Automakers Get Into Gaming
Ferrari to Launch Video Game
Last November, Volvo launched a video game titled, 'Volvo Drive for Life'. Unlike Grand Theft Auto, Volvo's game rewards safe driving, not speed. Fortunately, speed lovers everywhere can satisfy their… MORE
Bathroom Inspiration
Bathroom Inspiration
The Domus Showerhead and Porsche Design Faucets
It appears that sink faucets and bathroom fittings are not considered any more mere utilitarian items and some of the most prominent and talented designers set their sights on the bathrooms. Several examples:… MORE

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