If you really like that new car smell then maybe you can wear it! Autoblogger reports, "Talk about badge engineering. Aramis and Designer Fragrances, a division of Estee Lauder, has partnered with Ford to "bring the Mustang man to life." How? With a cologne spray, of course." Smells delicious.
Implications - A way for businesses to target an audience of men is to attract a group of people such as car buffs with non-automotive products that are still linked to cars. People who collect cars may be inspired to collect other items that a specific car brand endorses. Businesses can use this example to create a whole slew of items that are linked to something popular, but completely different.