Category
Lifestyle
Assisted Choices
Trend cluster
Category
Botanical
Sweetener
Plant-based sugar alternatives take over mass-marketed and small products.
3.5
Trend score
Trend
What is the Botanical Sweetener trend?
Botanical Sweetener: The battle with sugar reaches back to the 80s with restriction, and has moved into current day as an opportunity for added nutrients. This is what fuels the wave of plant-based sweeteners observed in mass-marketed and smaller-scale products alike. Naturalism is seen as an added plus in today's health-driven society, which adds value to sugar alternatives and positions them as more than replacements.
Trend themes
Themes within the Botanical Sweetener trend
Three behaviours holding the trend together01
Plant-based Sweeteners
Plant-based sweeteners have become popular alternatives to traditional sugar due to their health benefits and positioning as more natural.
02
Functional Beverages
The demand for functional beverages has given rise to holistic product lines that prioritize natural ingredients and health benefits.
03
Fruit-Stevia Blends
MonkSweet-style blends of stevia and fruit extracts present a palatable alternative to traditional sugar and high fructose corn syrup.
Industry implications
What the Botanical Sweetener trend means for industry
Where the trend changes the playbookFor
Food and Beverage Manufacturing
Manufacturers can leverage the trend of plant-based sweeteners and functional beverages to develop new products that cater to health-conscious consumers.
For
Natural Products and Organic Industry
The organic industry can invest in and develop more natural sweeteners and functional beverages as a response to consumer demand for healthier alternatives.
For
Alternative Beverages
Emerging alternative water products that are plant-based and entirely sourced from nature are tapping into the thirst for citrusy sugarcane drinks and fruity hydration drinks.
Workshop question
What emerging aspects of health and wellness could be reformatted for your industry?
Trend signals
Trend signals for Botanical Sweetener
Trend score 3.5 out of 10, from popularity 51%, activity 46%, freshness 8%.
Popularity51%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Botanical Sweetener trend
6 featured examples from Dec 16, 2014 to Dec 16, 2016CategoryLifestyle
Functional Botanical Beverages
The New 'Belvoir Botanicals' Range Boasts Holistic Health Benefits
Functional botanical beverages can disrupt the beverage industry by offering natural drinks that support overall health and wellness.
CategoryLifestyle
Citrusy Sugarcane Drinks
Sugarcane Island Blends Its Sugarcane Juice with Lime
Major opportunity for the beverage industry to experiment with citrus-infused and alternative plant-based or nature-sourced water products.
CategoryLifestyle
Fruity Hydration Drinks
The New Pip Organic Juice Drinks are Free of Sweeteners and Added Sugar
There is an opportunity for beverage companies to develop and market fruit drinks that are free from added sweeteners and artificial ingredients, meeting the demand for healthier…
CategoryLifestyle
Coconut-Based Sweeteners
Big Tree Farms' Coconut Nectar Serves as an Alternative to Honey
Disruptive innovation opportunity: Establish a new business within the natural sweetener industry by offering unique, health-conscious sweetener options.
CategoryLifestyle
Organically Sweet Smoothies
The Choco Superfood Smoothie Features Yacon Syrup
The food and beverage industry can benefit from developing and marketing products that use Yacon Syrup and other healthy ingredients.
CategoryLifestyle
Exotic Fruit Sweeteners
MonkSweet Blends Natural Stevia with Monk Fruit for Better Flavor
The food and beverage industry can innovate new products using MonkSweet and similar natural sweeteners for a healthier and cleaner label.
