Now that sugar is being looked down upon as an extremely harmful additive to many food and drinks, alternatives like natural stevia are beginning to flourish—even Coca-Cola and Pepsi have introduced new sodas that use this ingredient.
One major thing that keeps people from making the switch to stevia permanently is the taste, which is an acquired one. In order to make it more appealing to the masses, MonkSweet was developed as a fruit-stevia sweetener made with a blend of the stevia plant and monk fruit extract. Knowing that some people prefer more sweetness than others, the range of products like MonkSweet +, MonkSweet LS, as well as MonkSweet V25, V40 and V50 feature varying levels of stevia and fruit.
As the taste of this clean sugar product becomes more palatable, it will become the perfect replacement for sucrose and high fructose corn syrup.
Why This Trend Is Growing
- Natural Sweeteners
- The rise of natural alternatives to sugar presents an opportunity for companies to develop innovative sweeteners that cater to varying tastes and preferences.
- Blended Sweeteners
- Blending different natural sweeteners like stevia and monk fruit can create unique taste profiles that appeal to a wider customer base.
- Clean Label
- The increasing demand for clean label products presents an opportunity for companies to replace harmful additives like high fructose corn syrup with natural sweeteners like MonkSweet.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can innovate new products using MonkSweet and similar natural sweeteners for a healthier and cleaner label.
- Health and Wellness
- The health and wellness industry can promote the use of natural sweeteners like MonkSweet to replace unhealthy sugar alternatives and contribute to a healthier lifestyle.
- Ingredient Suppliers
- Ingredient suppliers can develop and market blends of natural sweeteners like stevia and monk fruit to food and beverage manufacturers, and cater to different sweetness levels and taste preferences.
