Category
Lifestyle
Assisted Choices
Trend cluster
Category
Botanical
Edible
The health movement opens its arms to floral flavoring.
2.7
Trend score
Trend
What is the Botanical Edible trend?
Botanical Edible: As consumers become more health-conscious, eyes are left wide open anticipating the next hot, new naturalistic ingredient. Combining health benefits with exoticism and aesthetic beauty, cuisine that incorporates floral elements speaks not only to untapped nutritional benefits, but a consumer craving for uniqueness.
Trend themes
Themes within the Botanical Edible trend
Three behaviours holding the trend together01
Floral Cuisine
The trend of incorporating floral elements in cuisine speaks not only to untapped nutritional benefits, but a consumer craving for uniqueness.
02
DIY Floral Food
DIY projects involving flower-infused food and drinks add a touch of luxury and visually pleasing aesthetics to everyday meals.
03
Exotic Flavorings
Consumers are seeking and embracing unusual-flavored food and drinks that feature untapped nutritional benefits and unique flavors.
Industry implications
What the Botanical Edible trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Companies in the food and beverage industry can experiment with floral flavors and exotic ingredients to create unique products for health-conscious and adventurous consumers.
For
DIY Craft
The DIY market can tap into the trend of flower-infused food and drink projects to offer consumers visually-pleasing and luxurious ways to enhance their meals and beverages.
For
Natural Health
Natural health companies can incorporate flower-based nutritional benefits into their products to offer consumers a unique and aesthetically pleasing health option.
Trend signals
Trend signals for Botanical Edible
Trend score 2.7 out of 10, from popularity 39%, activity 34%, freshness 8%.
Popularity39%
Activity34%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Botanical Edible trend
4 featured examples from Jun 20, 2012 to Apr 17, 2014CategoryLifestyle
Oddly Flavored Pops
The Mihow Lollipops Satisfy Bizarre Cravings
The confectionery industry can explore the use of unusual and unique flavors to create innovative candy products.
CategoryLifestyle
DIY Floral Ice Cubes
The 'Design Sponge' Blog Shows How to Spice up Your Summer Drinks
The food and beverage industry can take advantage of the DIY floral ice cubes trend by offering ready-made kits or premade ice cubes with a variety of dried flowers, targeting con…
CategoryArt & Design
DIY Flower-Infused Honey
This Rose Petal Honey Recipe Makes Colorfully Sweet Floral Honey
Opportunity for food and beverage companies to create and market flower-infused honey products as a unique and premium offering.
CategoryLifestyle
Tropical Flower Flavorings
This Hibiscus Syrup Will Take Your Tastebuds to the Islands
The food and beverage industry is constantly seeking new and unique flavor profiles to meet consumer demand and stay competitive, presenting an opportunity for brands to develop p…
